Digital Asset Manager, Marketing & Ecommerce

POSITION SUMMARY: The Digital Asset Manager owns the organization, accessibility, and integrity of ProCaps' digital assets - product, marketing, channel, and internal reference files - across SharePoint and Brandfolder. This role builds and maintains the taxonomy, naming conventions, permissions, and workflows that make assets easy to find, safe to use, and always on-brand. This role owns the system and enforces the standards. It does not own creative direction or claim approval. This is a builder role: the systems, standards, and processes for asset management do not yet exist at scale, and this person will create them. Success requires understanding how each function - Marketing, Creative, Product, Operations, and Ecommerce channels - sources, uses, and needs assets, and translating that into a system that scales across every sales channel. ProCaps is a founder-led company with a highly involved CEO who holds strong brand voice and visual standards. This role must operate with precision and consistency to protect that standard across every team and channel.

Maintain a clear, tagged relationship between every asset and its SKU/product/variant including channel-specific identifiers (e.g., marketplace parent and child item numbers) and the exact placement or image slot it fills, particularly where multiple strengths, sizes, flavors, bundles, or packaging versions exist Build naming rules that generate the file name each channel requires, including formats that don't allow spaces, dashes, or underscores Product & Merchandising Asset Management Maintain complete, organized asset sets for every product including product imagery, lifestyle imagery, ingredient/benefit graphics, video, thumbnails, logos, badges, icons, and supporting content Ensure approved, production-ready assets are available ahead of website launches, PDP updates, promotions, campaigns, and other go-live dates Access Control & Compliance Set and maintain user permissions and security protocols to protect sensitive content Enforce usage rights, licensing terms, and compliance rules for internal and external use, ensuring internal teams and external partners only access and use approved, up-to-date assets Stay aware of and collaborate with the internal compliance team on regulated content requirements Tie label and panel images to the physical label version they came from, with a date, and treat label replacement as a logistics/compliance task rather than a creative refresh Brand Consistency & Version Control Flag outdated or non-compliant assets and manage version controlrack approval by channel, not just a single approved status - an asset cleared for the website is not automatically cleared for Amazon, which has its own image rules and compliance requirements Lifecycle Management Oversee intake of newly generated assets from photo/video shoots, creative, and agencies Require layered files and transparent masters on intake, not just flattened exports, so channel teams can produce the sizes they need without a new creative request Manage updates, archival, and deletion of outdated or superseded files Maintain asset lifecycle status - active, superseded, expired, archived - per established Creative, Marketing, Product, and compliance workflows Coordinate the replacement or removal of assets when products or claims change, notifying channel owners in advance and showing every place an asset is currently in use before it's pulled - no channel team should discover a change because something broke Confirm retired assets actually come down or get replaced in downstream systems, not just in the DAM (an archived asset can stay live on a channel until someone replaces it there) Channel Specifications & Support Keep a current spec sheet for every channel and placement - dimensions, aspect ratio, file type, resolution, file size, compression, and naming - built and maintained with the channel owners Track go-live dates on channels Technology & Workflow Support Ecommerce and IT on integrations between the DAM, CMS/ecommerce platform, PIM/product data systems, and other marketing platforms Help define workflows for automatically distributing approved assets to downstream systems where appropriate Identify opportunities to reduce manual downloading, resizing, renaming, and re-uploading of assets Partner with Ecommerce to ensure asset URLs and replacement workflows don't create broken images or hurt site performance/SEOUser Training & Adoption Train staff across departments on system use, search, and upload/organization best practices Drive adoption and consistent habits across teams with varying technical comfort levels Cross-Functional Collaboration Partner with Marketing, Creative, Product, Operations, and Ecommerce channels to understand asset needs by function Serve as the point of contact for external partners and agencies, ensuring they receive and use the correct, approved assetsWORKING CONDITIONSDuties are performed primarily in a smoke-free manufacturing environment We pride ourselves on maintaining a clean and organized environment, fostering professionalism, growth, and teamworkPHYSICAL REQUIREMENTSFrequent sitting, standing, walking Able to lift up to 25 lbs.