A mission-driven nonprofit media organization is seeking an Email Marketing Specialist to manage its day-to-day email and lifecycle marketing program. This hands-on role will focus on building campaigns, managing automated journeys, analyzing performance, and continuously improving engagement, conversion, retention, and revenue.
What You’ll Do:
Build, test, schedule, and deploy promotional, transactional, fundraising, newsletter, and lifecycle email campaigns.
Develop automated journeys for onboarding, conversion, renewal, re-engagement, donor cultivation, and win-back.
Create campaign landing pages and ensure a consistent experience through conversion.
Build targeted audience segments based on behavior, engagement, lifecycle stage, and member or donor history.
Conduct A/B testing across subject lines, messaging, creative, calls to action, offers, audiences, and send times.
Track campaign performance and translate results into actionable recommendations.
Manage campaign QA, deliverability, list health, tracking, and compliance.
Coordinate the email calendar across marketing, editorial, development, and membership teams.
What We’re Looking For:
3+ years of hands-on email, lifecycle, or digital marketing experience.
Proficiency with an ESP or marketing automation platform such as Customer.io, Klaviyo, Mailchimp, HubSpot, or Salesforce.
Experience building and optimizing email campaigns and automated journeys.
Basic HTML/CSS skills for email troubleshooting and landing-page updates.
Strong copywriting, editing, analytical, and project-management skills.
Experience with Google Analytics or a similar reporting platform.
Bachelor’s degree in Marketing, Communications, or a related field.
Preferred Qualifications:
Experience with CRM, CDP, membership, subscriber, or donor data.
Background in nonprofit fundraising, subscription media, publishing, or another member-supported organization.
Familiarity with landing-page or CMS platforms such as Unbounce, HubSpot, or WordPress.
Experience with a right-of-center or mission-driven organization and alignment with conservative principles.
