IJW Whiskey Companyis a rapidly growing spirits company with a global footprint and a portfolio of premium brands. In thison-siterole in Beverly Hills, you will own how IJW’s brands look and feel, turning brand strategy into distinctive creative work across campaigns, packaging, and sales materials. It is a hands‑on leadership position that blends personal design and production with direction for external partners, with a culture built for creative, fast‑paced collaboration.
Responsibilities:
Own and evolve each brand’s visual identity, guidelines, and creative standards, keeping consumer brands distinct from one another and from IJW’s corporate identity.
Translate brand positioning into campaign concepts and visual storytelling across consumer and trade channels.
Direct photography, video, and other creative production, ensuring final deliverables reflect each brand’s positioning and audience.
Personally design and produce digital and physical assets, including email, social advertising, website content, print collateral, and event materials.
Partner with sales to create distributor presentations, sell sheets, retail displays, menus, and other materials that support placements and sales.
Develop co-branded creative for key accounts and adapt campaigns to channel, market, and partner requirements.
Build templates and maintain an accessible library of approved assets to enable efficient execution.
Lead packaging and label design for new products, limited releases, and line extensions, from concepts and mock‑ups through production‑ready files.
Create private‑label concepts and packaging for retail partners while maintaining clear differentiation from IJW‑owned brands.
Collaborate with production, regulatory, and legal partners on labeling requirements and approvals, reviewing proofs and samples for quality and accuracy.
Manage creative projects from briefing through approval and delivery, balancing daily requests with longer‑term brand development.
Set priorities, timelines, and budgets, and direct agencies, freelancers, printers, and other production partners.
Review and approve creative work, providing clear feedback to maintain consistent quality.
Refine creative and resource use using campaign performance, sales input, and market feedback.
Requirements:
Spirits industry creative experience is required, gained in‑house or through an agency. Agency experience is valued.
A strong portfolio showing brand identity, campaigns, packaging, and digital and physical assets, with range across accessible and premium or luxury positioning.
Proven ability to develop concepts and personally execute finished work, supported by strong proficiency inAdobe Creative Suiteand relevant production tools.
Hands‑on packaging and label design experience, including print production, file preparation, and proof review.
Understanding of the spirits route to market and the creative needs of distributors, retailers, and on‑premise accounts.
Familiarity with alcohol labeling and advertising requirements, plus experience collaborating with regulatory or legal teams.
Experience managing external creative partners, budgets, and multiple projects across distinct brands.
Strong creative judgment, attention to detail, and a collaborative approach to feedback, with the ability to connect design decisions to commercial goals.
Experience building brands within a growing or entrepreneurial spirits business is preferred.
Benefits: Attractive salary, benefits, and perksto reward top talent.
Salary: USD 175,000 per year.
Location: Beverly Hills, CA (onsite).
