Mgr I - Digital Engine Optimization

Location: Clearwater, FL, USA

Employment type: full time

Category: Marketing & Communications

Salary: $0Posted: 2026-10-04JOB SUMMARYThe Digital Engine Optimization (DEO) Manager owns how PODS Moving & Storage is discovered, understood, represented, and referenced across search engines, AI assistants, answer engines, local search, and other machine-mediated discovery experiences. The role brings Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), local search, and emerging AI discovery into one discipline. The DEO Manager will build and maintain a high-quality public knowledge layer about PODS and the moving and storage category, ensuring that information about our products and services is technically discoverable, easy for machines to interpret, authoritative enough to reference, and useful to customers. Success is measured not only by rankings and organic traffic, but by whether PODS is accurately represented and visible when customers research moving and storage, whether that interaction produces a click, an AI citation, a brand mention, a quote start, or another measurable influence on consideration and conversion.

ESSENTIAL DUTIES AND RESPONSIBILITIESSearch & AI Discoverability: Own PODS' organic discoverability strategy across traditional search, AI-powered search experiences, AI assistants, answer engines, and emerging discovery platforms. Monitor how PODS appears for priority brand, category, service, comparison, local, and customer queries. Identify opportunities to increase the likelihood that PODS information and expertise are accurately represented, retrieved, referenced, cited, and mentioned. Develop content designed to provide clear, useful, authoritative answers that customers can trust and machines can easily understand and extract. Identify inaccurate or outdated claims about PODS' services, pricing, container options, service areas, policies, and scheduling flexibility and coordinate appropriate corrections. Evaluate emerging optimization practices, crawler policies, machine-readable formats, and discovery platforms and recommend where PODS should invest based on evidence and business value.

SEO, Content, & Information Architecture: Own technical and on-page SEO for PODS.com, including site architecture, crawlability, indexation, duplicate content, canonicals, redirects, internal linking, page performance, Core Web Vitals, and structured data. Conduct regular technical and content audits and maintain a prioritized optimization backlog tied to customer experience and business outcomes. Partner with Web Development on releases, migrations, redesigns, and template changes to protect and improve organic performance. Own organic information architecture across service, location, informational, comparison, FAQ, and editorial content. Identify content gaps, duplication, cannibalization, thin or outdated content, and pages that should be expanded, consolidated, redirected, or removed. Conduct keyword, topic, question, and intent research across the customer journey. Partner with subject matter experts to turn proprietary PODS data, operational expertise, customer research, and moving trends into useful, authoritative, reference-worthy content. Own PODS' structured data strategy and ensure machine-readable information accurately reflects customer-visible content.

Local, Brand, & Distributed Presence: Own organic local search strategy across PODS markets and service areas, including location pages, Google Business Profiles, business listings, and other local discovery platforms. Develop standards for when location and service area pages should be created, expanded, consolidated, redirected, or retired. Ensure location, service area, hours, contact, and other business information remain accurate and consistent across owned properties, directories, aggregators, and partner sites. Partner with subject matter experts to incorporate reviews, responses, sentiment, and market-level reputation into the local discovery strategy. Monitor how PODS, its services, policies, locations, and brand attributes are represented across search engines, AI systems, review platforms, publishers, social platforms, forums, video platforms, and other relevant sources. Partner with teams to strengthen authoritative third-party signals and improve the discoverability of PODS content across YouTube, Reddit, and other relevant platforms.

JOB QUALIFICATIONS: Education & Experience Requirements

Preferred: Experience measuring or improving brand visibility within AI-generated answers, AI-powered search, AEO, or GEO.Experience with Google Search Console, Google Analytics 4, Google Business Profile, Bing Webmaster Tools, and enterprise SEO and AI visibility platforms such as Semrush, Ahrefs, Conductor, Scrunch, BrightEdge, or similar. Local or multi-location SEO experience across a large number of markets or service areas. Familiarity with review and reputation platforms as digital discovery signals. Experience with structured data, YouTube/video optimization, original research, digital PR, Reddit, or link earning. Previous experience working with or managing SEO, content, media, creative, analytics, or PR agencies.

JOB QUALIFICATIONS: Essential Skills, Abilities and Example Behavior(s)PRESENT SKILLFULLY: Able to prepare and deliver clear, effective, and professional presentationsQUESTION: Able to use effective fact-finding techniques to discover all relevant information; Able to ask questions that are not leading or biased; Able to challenge assumptionsBE STRAIGHT-FORWARD: Able to communicate directly (to-the-point) and rely on fact-based positions; Able to avoid the use of ambiguous language or statements that contain hidden or double meanings; Able to avoid being deceptiveNEGOTIATE: Able to apply effective questioning and listening techniques to determine each party's position; Able to look for common ground and build on areas of agreement to reach win-win outcomes; Able to ensure the agreed-upon alternatives have the support of all parties involvedSELL: Able to identify the needs of internal and external customers through effective questioning and listening techniques; Able to apply technical / professional knowledge, interpersonal and sales skills to obtain customers' commitment to ideas, services or productsACT WITH INTEGRITY: Able to demonstrate uncompromising adherence to ethical principles; Able to demonstrate honesty in all actions; Able to admit and correct mistakes promptly; Able to assume full responsibility and accountability for own actionsADAPT: Able to maintain effectiveness by changing personal behavior and work routines / habits in response to new circumstances and requirementsTAKE INITIATIVE: Able to exhibit tendencies to be self-starting and not wait for signals; Able to be proactive and demonstrate readiness and ability to initiate action; Able to take action beyond what is required and volunteers to take on new assignments; Able to complete assignments independently without constant supervisionDEVELOP SELF: Able to accurately assess own strengths and development needs; Able to strive to improve those areas identified as needing development; Able to seek opportunity for development through the job, special assignments, training, or external activitiesBE PERSONALLY PRODUCTIVE: Able to use own time efficiently and avoid wasting time; Able to organize work with realistic priorities for self and others; Able to demonstrate stamina to sustain effort over a period of time; Able to set high but realistic standards for self; Able to produce a high volume of work; Able to balance personal and work commitments to maintain "personal best" conditionsBE PROFESSIONAL: Able to project a positive, professional image with both internal and external business contacts; Able to create a positive first impression; Able to gain respect and trust of others through personal image and demeanorDELIVER QUALITY RESULTS: Able to deliver top quality service to all customers (internal and external); Able to ensure all details are covered and adhere to company policies; Able to strive to do things right the first time; Able to meet agreed-upon commitments or advises customer when deadlines are jeopardized; Able to define high standards for quality and evaluate products, services, and own performance against those standardsBE ANALYTICAL: Able to effectively gather all relevant information; Able to identify key issues; Able to qualitatively and / or quantitatively process data; Able to identify relationships, draw logical conclusions and interpret results for use in decision-makingBE A QUICK STUDY: Able to quickly learn and apply new information, skills and processes; Able to build on current knowledge and skills; Able to gather information from the appropriate resources to develop and execute plans when entering new situationsBE INNOVATIVE / CREATIVE: Able to examine the status quo and consistently look for better ways of doing things; Able to recommend changes based on analyzed needs; Able to develop proper solutions and identify opportunities.