Established in 1986, BlaineTurner Advertising (BTA) is an award-winning full-service marketing firm based in Morgantown, W.Va., uniquely serving worldwide manufacturing firms, leading consumer healthcare organizations, and tourism industries.
BTA is seeking an Account Executive to join our growing agency, focused on the consumer healthcare and tourism industries as well as the B2B manufacturing markets. In this role of Account Executive, you will manage selected agency-client accounts, work closely with BTA specialists to implement integrated marketing programs, and collaborate closely with clients to ensure we track and deliver results.
As a BTA Account Executive, you will: Understand our clients’ business strategy, differentiation, and position
Assist with both primary and secondary research, including but not limited to industry and competitive insights, survey development and implementation, and reporting
Prepare meeting materials, communications, and presentations
Participate in client pitches and agency presentations
Develop integrated marketing plans that tie to customer’s business goals
Ensure defined objectives are monitored and reported, and changes are made where metrics goals are not being met
Ensure clear communication between the client and BTA team/leadership, utilizing tools such as project plans, status reports, and editorial calendars, and leading project/status meetings
Develop content for multi-channel client campaigns (digital, social, email, SEO)
Other duties as assigned, which is necessary for a fast-paced, changing work environment
REQUIRED SKILL SETS Exceptional written, oral, and presentation communication abilities
High level of organization
Strong work ethic and leadership qualities
Ability to innovate and adapt quickly to change
High competency level of computer and software skills compatible with job responsibilities
Ability to think strategically and work cross-functionally
Fit into the agency’s established culture
EDUCATION / EXPERIENCE Bachelor’s degree in Advertising/Marketing or a relevant field
3+ years of experience working at a creative, advertising, consulting and/or marketing agency is strongly preferred
Experience organizing time-sensitive events
Extensive knowledge of Microsoft business applications and Adobe InDesign
Exceptional written, oral, and presentation communication abilities
High level of organization
Strong work ethic and leadership qualities
Ability to innovate and adapt easily to change
Ability to think strategically and work cross-functionally
Fit into the agency’s established culture
BTA is an EEO Employer offering excellent company benefits, including a competitive salary, 100% paid health, dental and vision insurance, paid time off, and a 401k.
