Senior Product Marketing Manager

Role Description: As a Senior Product Marketing Manager at Sigma360, you will lead positioning, messaging, and go-to-market strategies for our risk intelligence platform and related products. In this full-time hybrid role based in the New York City Metropolitan Area, you will collaborate with product management, sales, and marketing teams, with flexibility to work from home part of the time. Day-to-day responsibilities include conducting market and competitive research, defining target customer segments, crafting value propositions, and developing product narratives that resonate with decision-makers in risk, compliance, and financial crime prevention. You will create and manage launch plans, sales enablement materials, and campaign content to drive adoption and revenue growth. The role also involves partnering with sales on deal support, gathering customer feedback, and using performance data to refine messaging and go-to-market strategies.

Qualifications: Market Research skills, including customer insights, competitive analysis, and industry trend evaluation. Go-to-Market Strategy and Product Marketing skills for positioning, messaging, launches, and lifecycle management. Sales collaboration skills to support pipeline generation, create enablement assets, and align product storytelling with sales processes. Product Management partnership skills to translate product capabilities into clear value propositions and differentiation. Experience in B2B SaaS or data/AI-driven products, ideally in risk, compliance, or financial services. Strong communication, presentation, and storytelling abilities, with experience tailoring content for executive and technical audiences. Proven track record of leading cross-functional projects, managing multiple priorities, and delivering measurable business outcomes. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or equivalent experience is beneficial.