A NY based beauty/cosmetics brand is seeking an experienced Director of Ecommerce to develop and execute their Ecommerce strategy across their .com, retail.com, marketplaces, and social platforms. This is a fun brand that is vertically integrated and has an exciting growth opportunity! The Director will lead with an ROI and data-driven insights mindset. This position demands a results-oriented approach, with a proven track record of successfully developing and scaling digital commerce programs across all channels. This role will have the ability to make changes to the org structure and agency relationships as needed. They will own the digital storefront and drive profitable growth across DTC and third-party marketplaces, and will manage the full P&L, orchestrate complex performance marketing strategies, and bridge the gap between high-level brand vision and granular operational execution.
Core Responsibilities:- DTC & Channel Strategy: Balance and prioritize brand.com alongside key marketplaces like Amazon and retailer.com
- Resource Allocation: Define channel operation strategies and optimize budget allocation to maximize market shareROAS Management: Maintain high-performance ROAS targets through proactive strategy adjustments and attribution tool mastery
- Social Commerce: Design innovative funnels for TikTok Shop and other emerging platforms
- Targeting: Lead segmentation strategies specifically for Gen Z and interest-based consumer cohortsP&L Management & Operations: Manage full e-commerce P&L, tracking GMV, Revenue, YoY growth, and channel mix
- Unit Economics: Optimize Amazon fee structures and margin strategies; monitor CAC, LTV, and LTV:CAC ratios
- Efficiency Metrics: Track operational profitability via Contribution Margin, Inventory Turnover, and OOS rates
- Conversion Optimization: Execute rigorous A/B testing and optimize PDPs to improve conversion ratesAOV Growth: Develop bundling and merchandising strategies to drive higher Average Order ValueRMN Management: Lead hands-on retail media campaigns (Amazon, Sephora, Ulta)
- Joint Ventures: Execute collaborative campaigns with retailer partnership teams to amplify brand reach
- Cross-functional Synergy: Partner with Creative, Sales, SCM, and Finance to overcome resource constraints and align goals
- Supply Chain Integration: Select and manage 3PL partners to enhance delivery experiences and reduce return rates
QualificationsProven Leadership: 7+ years of e-commerce experience with at least 3 years in a senior leadership roleP&L Mastery: Demonstrated experience owning a multi-million dollar e-commerce P<echnical Fluency: Deep understanding of attribution tools, WMS/ERP integrations, and e-commerce platforms (Shopify, Amazon Seller Central)
Analytical Rigor: Ability to translate complex data sets into actionable growth strategies
Base salary could be $155-190k or more annually (depending on experience) plus bonus potential and benefits. Hybrid schedule.
Equal Opportunity Employer:
Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
