Ignitium is a data-driven account-based marketing solutions provider that helps B2B organizations identify and close more opportunities by integrating best-of-breed technologies within the ABM ecosystem and orchestrating personalized, multi-channel, multi-touch campaigns at scale. We partner with leading revenue teams at companies like Verizon, IBM, and HPE to provide the technology, data, and expertise that produce exceptional results. As a company, we’re as committed to growing careers as we are to building a world-class solutions provider.
Position Summary:
Own the end-to-end ABX strategy for a portfolio of enterprise client accounts — orchestrating high-impact, multi-channel experiences and activating account and buyer-group data across the Ignitium platform. Lead the executive storytelling that connects campaign activity to pipeline and revenue impact, and create an environment of mutual success with Ignitium’s clients.
Essential Functions:- To perform this job successfully, an individual must be able to satisfactorily perform each of the essential responsibilities listed below.
- ABX Strategy & Orchestration
- Facilitate and orchestrate the client onboarding process
- Develop timelines, quotes, and scope documents that show how a client’s strategic vision will be delivered across channels
- Provide thought leadership on the development of platform-specific strategies, including web, mobile, CRM, social, SEM/SEO, and digital media
- Manage and lead the execution of digital marketing campaigns, including paid search, programmatic display, LinkedIn, Facebook, CRM, marketing automation, account-based marketing, and B2B campaigns
- Collaborate with the account team to execute display, paid search, SEO, paid social, web personalization, and email campaigns
- Present Ignitium’s ABX Orchestration framework and educate customers on ABX best practices
- Platform & Data Activation
- Perform in-depth customer, people network, and influencer research; conduct stakeholder research and interviews
- Analyze metrics end-to-end across holistic campaigns, using third-party tools and the Ignitium platform to normalize account, contact, and buyer-group data
- Identify buying-stage progression and activate audiences across channels so targeting, messaging, and sequencing stay aligned across the full buying group
- Provide insights and recommendations on tactical improvements across marketing channels to drive efficiency toward client campaign goals
- Executive Storytelling & Client Relationships
- Manage client relationships and serve as the primary strategic point of contact
- Lead QBRs and executive readouts that connect campaign activity to pipeline and revenue impact, building trust with senior client stakeholders
- Manage the contract renewal process and identify opportunities to increase reach of client accounts through upsell and expansion offerings
- Forecast client revenue growth, effectively champion forecasting throughout client campaigns, and identify risk of churn
- Continuous Optimization & Experimentation
- Demonstrate practiced knowledge of industry standards and best practices across digital and traditional marketing channels
- Run structured tests across channels, creative, audience segments, and funnel stages, iterating quickly based on performance signals
- Design and optimize copy across digital assets like Folloze and LinkedInCross-Functional Orchestration
- Serve as liaison between internal teams — strategy, technology, creative operations, and project execution — as a representative of strategic planningupport project and job management for the strategic planning team, including coordination and timeline management
- Partner with sales enablement to increase adoption of Ignitium’s products
- Ignitium Standards
- Commitment to the Ignitium vision
- Consistently demonstrates an understanding of, and commitment to, Ignitium’s vision
- Professional conduct and positive representation of Ignitium
- Consistently adheres to Ignitium policies and procedures, and represents the company in a positive, professional manner
- Communication skills
- Consistently interacts with others honestly, respectfully, and collaboratively, and communicates clearly and in a timely manner
- Adaptability and flexibility Consistently balances competing objectives, handles demands of changing situations, and tolerates ambiguity
- CollaborationConsistently collaborates effectively cross-functionally and with team members.
- Accountability Consistently delivers quality work, is capable of setting appropriate expectations, and delivers results within expected timelines and SLAs.
- Continuous improvement
- Consistently collaborates with team members to encourage continuous improvement within the department, pursues professional development activities, and applies what they have learned to improve internal business processes.
- Ignitium’s North Star
- Mission: Orchestrate Account-Based Experiences that drive revenue for high-growth companies. Vision: Transform the enterprise B2B buying experience.
Values:
Integrity
TrustCollaborationExcellenceAgilityGenerosityKnowledge and SkillsTo perform this job successfully, an individual must meet the minimum qualifications listed below. These qualifications are representative of the knowledge, skill and/or ability required to perform this job:
Strong technical, creative and analytical mind and background.
Strong project management skills
Strong leadership qualities
Deadline and detail-oriented
Education and Experience:- 5+ years of digital marketing experienceBA/BS or equivalent work experience, MBA is a plus
- Experience in a managerial role
- Sales/Consulting experience
- Certificates and/or licenses Account-Based Marketing: Demandbase, 6senseCRM: Salesforce
- Other: Adwords, Google Analytics, LinkedIn, Facebook
Physical Requirements:
Essential functions require sufficient physical ability to stand or sit for prolonged periods of time and operate office equipment requiring repetitive hand movement and fine motor coordination including use of a computer keyboard.
Equipment/Tools Utilized
Duties of this position will require regular use of these types of machinery, equipment, and tools:
- Office equipment including copy machines, computer, and phone
- Environmental Conditions
- While performing the essential responsibilities of this job, the employee may experience the following environmental conditions at the frequency indicated:
- Noise Conditions: Exposed to noise consistent with a standard office environment
- Injury Exposure: Position requires working with standard office equipment – copy machine, computers, and phones
Atmospheric Exposures: Typical office environment conditionsNOTE: Ignitium LLC retains the discretion to add to or change the duties of the position at any time.
