Company Description:
CSB-System is a global leader in industry-specific ERP and MES solutions for food and beverage manufacturers, serving sectors such as meat, poultry, dairy, bakery, and prepared foods. As a food-native platform, CSB replaces fragmented spreadsheets and point tools with a single backbone that unifies finance, production, quality, traceability, planning, and logistics. The system helps manufacturers protect margin and yield, stabilize operations, and manage audits and recalls with robust traceability and embedded food-safety practices. Founded in 1977, CSB supports more than 1,200 customers worldwide with scalable ERP packages tailored to businesses from single-site plants to complex multi-plant groups. CSB-System North America focuses on de-risking digital transformation with proven best practices, modular rollouts, and upward-compatible releases. What You’ll OwnPipeline Generation Build and execute a measurable growth strategy that turns target accounts, segments and buyer personas into sales opportunities. Own: Marketing-sourced qualified pipeline Marketing-generated sales opportunities Target-account penetration Lead opportunity conversion Pipeline acceleration Marketing-influenced revenue Account-Based Growth Develop targeted programs that combine data, digital activity, content, events, executive outreach and sales engagement to reach priority accounts. Partner with Sales to define target accounts, decision-makers, relevant business challenges, messaging and next steps.
Campaign Strategy & Execution:
Develop campaigns around commercial opportunities and industry challenges. Test channels, messages and approaches; scale activities that generate pipeline and discontinue those that do not.
Sales & Marketing Alignment:
Ensure marketing activity converts into meaningful sales conversations.
Establish clear processes across:
- Target Account → Engagement → Lead → MQL → SQL → Opportunity → Pipeline → Revenue
- Ensure marketing-generated opportunities are visible, measurable and followed through.
- Data & Performance
- Use commercial data to guide decisions and report on:
- Pipeline created and influenced
- Opportunities created
- Conversion rates
- Cost per opportunity
- Campaign performance
- Target-account engagement
- Revenue contribution
- Present marketing performance to North American leadership.
- Team Leadership
- Lead and develop one marketing team member responsible for areas including digital activity, events and execution.
- Set priorities, establish accountability and ensure day-to-day activity supports the growth strategy. As the business expands, this role may help shape the future North American marketing organization.
What We’re Looking For:
We’re seeking a commercial marketer who is comfortable being accountable for pipeline and revenue contribution.
Ideally, you’ll bring:
- B2B growth, demand generation or performance marketing experience
- A track record of contributing to measurable pipeline creation
- Experience developing multi-channel campaigns
- Strong knowledge of CRM, marketing automation and funnel measurement
- Experience working closely with B2B sales teams
- An analytical approach to marketing performance
- Experience with account-based marketing or targeted account strategies
- Confidence challenging existing approaches when data supports a different direction
- Experience leading people, projects or agencies—or readiness to take that step
Experience in enterprise software, ERP, manufacturing technology or the food industry is valuable but not required.
What Success Looks Like: Within your first year, you will have:
- Built a clear North American growth marketing strategy
- Defined priority audiences and target accounts
- Established repeatable campaigns that generate sales opportunities
- Improved alignment between marketing activity and the sales pipeline
- Created transparent reporting from marketing investment through opportunity and revenue
- Identified the channels that consistently produce commercial results
- Developed the marketing function into a disciplined growth engine
- How You’ll Be Measured
- Your primary KPI is qualified pipeline growth.
- Supporting measures include opportunity creation, conversion, target-account engagement, pipeline velocity and revenue contribution.
- Metrics such as website traffic, impressions, followers, email opens and event attendance matter only when they help explain commercial performance. Activity alone is not success.
