Sales Director
primis defunctLargo, FL
Sales Director, SMB - Cybersecurity SaaSLocation: Clearwater, Florida
Salary: 80,000-90,000k basic salary + OTEAbout the Company
Our client is a global leader in cybersecurity SaaS, helping thousands of organisations reduce risk and strengthen their security posture. With a market-leading platform and a fast-growing customer base, they’re continuing to scale their sales organisation and are looking for an experienced leader to drive the next phase of growth.
The Role:
We’re looking for a Sales Director to lead and scale a team of high-performing SMB Account Executives. You’ll own team performance against new business and expansion targets, coach your AEs through a fast-paced, high-velocity sales cycle, and shape how the team prospects, qualifies and closes. This is a hands-on leadership role for someone who loves building people as much as hitting numbers.
What You’ll Do:
- Lead, coach and develop a team of SMB Account Executives to consistently hit and exceed quota
- Own team forecasting, pipeline management and reporting to senior leadership
- Run regular 1:1s, deal reviews and call coaching to sharpen discovery, objection handling and closing skills
- Recruit, onboard and ramp new AEs, building a strong bench for future growth
- Drive a high-activity, high-velocity sales culture built on accountability and recognition
- Partner with Marketing, SDR, Channel and Customer Success teams to strengthen pipeline and customer retention
- Identify process improvements and share best practice across the wider sales organisation
What We’re Looking For:
- Proven experience leading a SaaS sales team, ideally in SMB or high-velocity, transactional sales
- A track record of consistently hitting team targets and developing AEs into top performers
- Strong forecasting and pipeline discipline, with confidence using Salesforce or a similar CRMA hands-on coaching style and the ability to motivate a team in a fast-moving environment
- Excellent communication skills and comfort presenting to senior stakeholders
- Cybersecurity experience is a bonus but not essential
Why Join:
- Join a global leader in a growing, mission-driven market
- Competitive base, uncapped commission and strong earning potential
- Clear progression paths within a scaling sales organisation
- A high-energy, people-first culture that celebrates wins
Interested? Apply now or reach out to [Your Name] at Primis for a confidential conversation.
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