Strategy Media Services (strategy-media.com) is a boutique media agency based on Madison Avenue, representing high-profile real estate and luxury brands nationally and globally. We are looking for a Senior Digital Strategist to join our growing team in NYC. This is a hybrid position based in NYC, with 2 days in the office weekly.
Required:
Minimum 2+ years of planning/buying experience and execution across digital media (Paid Social, Programmatic, Direct-to-Publisher, and other channels) with a focus on digital analytics. Must have in-platform experience with DoubleClick CM 360, GA4, Facebook Ads Manager, and Looker Studio (Google Data Studio).
What You'll Be Doing:
In the role of Sr. Digital Strategist, you will work as part of a team responsible for media planning/buying, campaign set up/execution, creative ad trafficking, and reporting for lead generation/performance-driven campaigns. Candidates must demonstrate at least 2+ years of experience in media planning/buying across digital media (including reporting), be able to juggle multiple tasks/deadlines, and work in a collaborative team environment.
Key Responsibilities: Campaign Strategy & Execution:
- Work with our senior team to develop and execute paid media strategies across Search, paid social, programmatic, direct buys, and other paid digital channels, ensuring alignment with client goals.
- Set up and manage campaigns in Facebook Ads Manager and LinkedIn with the ability to analyze performance and optimize for results.
- Set up and manage campaigns in our programmatic DSP (Basis), including weekly optimizations.
- Manage the ad operations process associated with proper creative trafficking and management of placement tags and creative.
- Be the account point person for coordinating creative assets for upcoming campaign launches.
- Analytics & Reporting:
- Pull and analyze data from GA4, CM360, Meta, and other platforms using Google Looker Studio to report and track campaign performance.
- Create and present monthly reports that provide insights and actionable recommendations for campaign optimization.
- Use insights to guide media decisions and provide client-facing explanations on performance metrics and recommendations for future optimization.
- Media Buying & Campaign Optimization:
- Assist senior media team with developing media plans for our clients against defined consumer segments and buyer profiles.
- Manage maintenance of campaign documents, including insertion orders, media flowcharts, and budgets, ensuring a high level of accuracy.
- Manage paid social, programmatic buying campaigns, and other paid digital campaigns (direct to publisher etc), ensuring they are executed on time and meet performance goals.
- Implement campaign optimizations based on data analysis, ensuring effective ad placement and audience targeting.
Qualifications:
2+ years of experience in digital planning/buying, with a focus on paid social, direct buys, and programmatic buying.
Proven expertise in Facebook Ads, Google Looker Studio, and CM360 reporting. Some knowledge of GA4 is required.
Ability to create and manage campaigns in Facebook Ads and other media platforms.
Proficiency in data analytics, with the ability to derive actionable insights and optimize campaigns for better performance.
Strong experience with Google Looker Studio for reporting and campaign performance tracking.
High proficiency in Excel for reporting and analysis, including pivot tables and data visualization.
Strong attention to detail, with an ability to work in a fast-paced, dynamic environment while managing multiple projects.
Excellent written and verbal communication skills, with the ability to clearly articulate ideas and insights to both clients and internal teams.
Ability to work in a fast-paced environment with excellent organizational and multi-tasking skills to manage multiple projects and tasks effectively with flawless client–centric focus.
Extremely detail-oriented and strong multi-tasking skills.
The Opportunity:
This is an exciting opportunity to join a fast-paced, growing agency working with top-tier clients in the real estate and luxury verticals. As a key member of the team, you’ll have the chance to shape digital marketing strategies, drive campaign performance, and make a measurable impact on clients’ success. If you’re passionate about digital marketing, client strategy, and data analysis, this role offers tremendous potential for growth and career development. Come join us!
