Paid Search Manager

A Paid Search Manager opportunity in the Greater Phoenix, AZ Area is now available through The Keller Group. Our client is a is growing their digital strategy team due to increased client campaigns and volume. This is a unique opportunity to join a company that has continued to thrive in challenging times and offers a ton of internal growth with defined career path, etc. If interested in learning more, please apply now for immediate consideration!Must be local to the Phoenix, AZ area as this will be a hybrid position - work from home and in-office split schedule.Paid Search Manager Responsibilities: Manage, execute and optimize holistic paid search strategies, serving as the subject matter expert for media buying initiatives for B2B and B2C clients Help to develop and pitch robust media plans that align with overall marketing and media objectives Be hands-on in deep dive into platforms to manage and optimize PPC spends when needed and make strategic campaign performance recommendations Manage organic search and SEO strategies as needed Establish and manage tracking and providing of insights and analysis of campaign performance on both a scheduled and ad-hoc basis to align with client KPIs and success metrics across various channels Provide expert strategy and execution across Google and Bing Leverage your understanding of how paid search channels impact overall media mix and directly/indirectly influence business decisions and objectives Collaborate closely with internal teams such as account services and peers on all performance marketing initiatives including campaign development, on-going communication, as well as the strategy and execution of campaigns Stay ahead of the curve by researching new ad platforms and brainstorming innovative campaign ideas