About Softrax Softrax is a leading provider of intelligent revenue lifecycle management solutions, trusted by innovative organizations across Software, Technology, Media, Telecommunications, and Public Sector to streamline complex contract, billing, payment, revenue recognition, and revenue optimization processes. Softrax’s AI-powered integration, advanced analytics, agentic automation, and adaptive intelligence enable organizations with dynamic product and monetization offerings to drive growth, manage risk, and scale at the speed of business.
The Role:
Softrax is seeking a VP of Sales to lead and scale our go-to-market organization. This is a high-impact leadership role reporting directly to the CEO, responsible for driving predictable revenue growth across the full go-to-market motion. You will own the strategy and execution for demand and pipeline generation, and lead a cross-functional GTM team spanning Sales Executives, Account Management, Solutions Consulting, Partners, and Marketing.
What You'll Do:- Own overall responsibility for the go-to-market team, including Sales Executives, Account Management, Solutions Consulting, Partners, and Marketing
- Build and drive a repeatable demand and pipeline generation strategy that fills and advances a healthy, predictable pipeline
- Set sales strategy, quota structure, and territory/segmentation plans to support sustainable new logo, expansion, and renewal growth
- Lead, coach, and develop sales and GTM leaders, building a high-performance, accountable culture across the team
- Lead the marketing department to align demand generation programs, campaigns, and messaging with sales priorities and pipeline targets
- Direct the Partner function to expand indirect revenue channels and strengthen strategic alliances
- Oversee Solutions Consulting to ensure technical selling resources are deployed effectively across the sales cycle
- Guide Account Management to drive retention, expansion, and customer satisfaction across the installed base
- Own forecasting accuracy and pipeline hygiene, reporting regularly on GTM performance to the CEO and board
- Develop competitive positioning and sales enablement in partnership with product and marketing leadership What You Bring
- Proven experience leading a multi-function go-to-market organization (sales, account management, solutions consulting, partners, and/or marketing) at a B2B SaaS or enterprise software company
- A track record of building and scaling demand and pipeline generation engines that produce predictable, repeatable revenue growth
- Deep understanding of complex, enterprise sales cycles — ideally within finance, billing, revenue recognition, or adjacent enterprise software categories
- Strong people leadership skills, with experience building, coaching, and retaining high-performing sales and GTM teams
- Comfort operating with the pace and ambiguity of a recently combined, growth-stage company
- Excellent executive communication skills, with the ability to report on and defend pipeline, forecast, and team performance to the CEO and board
- Familiarity with modern sales tooling (e.g., Hubspot, Salesforce, etc) and structured sales methodologies (e.g., MEDDICC, Sandler, SPIN)
- Experience with leveraging AI tooling to optimize GTM processes
Nice to Have:- Experience selling into finance, accounting, or revenue operations buyers (CFO, Controller, VP Finance)
- Experience operating within a PE- or private equity-backed software company
- Experience leading sales through a company merger, acquisition, or major rebrand
- Experience with public sector or SLED sales cycles
- MBA or Equivalent advanced business education
Compensation & Benefits:- Competitive compensation package
- Comprehensive health benefits, 401K, Unlimited PTO
- Opportunities for professional growth and advancement
- Remote work opportunity Softrax is an equal-opportunity employer. We welcome and encourage diversity in our workplace.
