Industry Marketing Manager (IMM)

Role Summary: Hospitality runs on trust, but that trust is constantly tested after checkout as transactions continue moving across payment systems, payroll workflows, OTAs, reporting layers, and financial operations. That complexity creates margin leakage, operational friction, compliance risk, and brand exposure that most operators still underestimate. Evention exists to close that gap. This role partners closely with the CMO to help bring Evention’s “Trust After Checkout” narrative to market through campaigns, events, thought leadership, benchmark initiatives, and strategic programs. You will stay close to customers, industry trends, commercial conversations, and competitive movement to continuously sharpen how Evention shows up in the market. The industry already knows Evention. What it does not yet fully understand is the scale of the problem we solve and the cost of not solving it. Your role is to help close that gap. We are looking for someone who moves quickly, thinks commercially, ships often, and uses AI tools and emerging technologies to help a lean team execute at a high level. What You’ll OwnIndustry Narrative & Market Activation Partner with the CMO and Leadership to activate Evention’s strategic narrative across hospitality and adjacent industries Translate company messaging into industry campaigns, event themes, customer initiatives, and market programsHelp refine how concepts like “Trust After Checkout” resonate in real-world commercial conversations Ensure Evention consistently connects complex financial operations to business outcomes like margin protection, payroll confidence, compliance, operational efficiency, and brand trust Support category-building initiatives that strengthen Evention’s position as the Financial Trust Layer for hospitality Commercial & Market Alignment Stay closely connected to customers, prospects, sales conversations, and market trends to continuously improve how Evention shows up in the market Gather feedback from frontline teams and customer interactions to identify where messaging resonates, where confusion exists, and where opportunities emerge Partner with commercial leadership to support pipeline-generating campaigns, strategic initiatives, and GTM execution Help strengthen Evention’s credibility with enterprise operators, finance leaders, ownership groups, and hospitality decision-makers Industry Presence & Thought Leadership Support Evention’s strategic presence across events such as HITEC and HOSPACE, hospitality associations such as HFTP, webinars, benchmark initiatives, and executive thought leadership programsHelp identify market opportunities, partnerships, speaking engagements, and industry programs that align to Evention’s growth strategy Coordinate research, benchmark, and market insight initiatives that strengthen Evention’s authority around post-checkout financial operations and financial trust Contribute to content, panels, webinars, and event programming that help shape how the industry thinks about financial accuracy after checkoutAI-Forward Marketing Execution Leverage AI tools and emerging technologies to accelerate execution, improve research quality, streamline workflows, and uncover market insights Explore new ways to improve marketing speed, personalization, GTM effectiveness, and market visibility using AIBuild scalable workflows that help a lean team operate with the speed and output of a much larger organization Help push the organization forward in how AI is applied across modern B2B marketing and customer engagement

Eligibility: Applicant must be eligible to work in the USA without sponsorship. Evention does not sponsor.

This is a lean, high-output marketing team focused on speed, execution, and market impact. Success in this role comes from strong prioritization, commercial awareness, adaptability, and close alignment with leadership, not from excessive process or trying to do everything at once. The right person for this role is energized by building, experimenting, learning from the market quickly, and helping push a new category narrative into hospitality. This role is best suited for someone who combines strategic thinking with a bias toward execution and wants to help shape how the industry thinks about financial trust after checkout.