Lead Manager Shopper Insights

Lead Manager Shopper Insights Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can't wait, let's shape it together! REYNOLDS AMERICAN has an exciting opportunity for a Lead Manager Shopper Insights in Winston-SalemThe Manager of Shopper Insights is responsible for executing consumer, shopper, retailer, and market analysis that supports Category Management strategies and retailer-facing recommendations. This role converts data and research outcomes into clear insights, practical implications, and materials that strengthen category reviews, planning discussions, and commercial growth opportunity identification. This role partners closely with Category Leadership, Marketing Intelligence, Strategic Accounts, Field Sales, Marketing Activation, Trade Marketing Development, and Finance to support evidence-based recommendations and ensure insights are clear, credible, and action-oriented.

Strategy, SQL, and PowerBIWE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUPAt Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.BELONGING, ACHIEVING, TOGETHERCollaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

The following is a general summary of the competitive compensation and benefit plans we offer:401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent. Company contributes an additional three percent to 401(k) whether employee participates or not. Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs) Health Savings Account start-up contribution for employees who elect the high deductible health plan Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents Company paid life insurance of 1x annual base pay ($50,000 minimum) Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum) Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance Tuition reimbursement and student loan support Dependent Scholarship Programs Free confidential personal financial counselling service On-site health centers and 24/7 fitness centers at certain company locations A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice Health-care concierge service Volunteer service opportunities Extensive training opportunities Company vehicle for eligible employees Mobile phone allowance for eligible employees Paid Leave: Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days). Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)). Holidays (Nine company recognized and two annual personal holidays to be used at the employee's discretion). Paid Parental Leave + temporary reduced work schedule opportunity. Funeral Leave. Short-Term Disability Leave. Long-Term Disability Leave. Jury Duty Leave. Military Leave. Released Time for Children's Education. Community Outreach Leave. Other paid leave benefits, as required by state or local law Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here. You will have access to online learning platforms and personalized growth programs to nurture your leadership skills. We prioritize continuous improvement within a transformative environment, preparing for ongoing changes. Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives! Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at wppgeneral@RJRT.comCalifornia Privacy NoticeApply NowOur ValuesAt Reynolds, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape Reynolds' legacy with confidence and purpose. Truly inclusive Do the right thing Love for our consumer Passion to win Empowered through trust Stronger together Why Reynolds? In the U.S., where innovation and resilience drive our workforce, Tomorrow Can't Wait at Reynolds reinforces our commitment to empowering employees