VP of Sales & Marketing | Confidential Retained Search | Charlotte, NCValor Front has been retained by a 50+-year-old, privately held North American food service packaging manufacturer headquartered in Charlotte, NC, to identify a VP of Sales & Marketing. Our client is a mid-sized manufacturer and one of the most recognized names in its category. Its customer roster includes some of the largest quick-service and casual dining brands in America, served through the industry's leading distribution partners. The company has just completed a strategic manufacturing consolidation, repositioned its plant footprint for the next generation of sustainable packaging, and is now squarely focused on offensive growth. The mandate: Own the full sales organization (Regional Sales Directors, a Director of Customer Service, and a Marketing Manager) and the marketing function Shift the sales operating model from relationship-based to metrics- and KPI-driven Design and implement a new incentive compensation plan tied to measurable outcomes, modeling a new comp philosophy for the broader organization Personally own senior relationships with top accounts and maintain a proactive customer visit cadence Lead new business development as an explicit, measured priority Install value-selling discipline and a pricing strategy that captures the value of differentiated capabilities in print, customization, engineering, and sustainability Activate the marketing function into a genuine commercial engine Embed AI into sales operations, pipeline management, account planning, and talent processes as a 2026 priority Serve as a senior commercial voice on the company's eco-friendly and next-generation materials strategy
What we are looking for:- Senior commercial leadership experience in food service packaging or food service manufacturing strongly preferred
- Demonstrated fluency with and enthusiasm for eco-friendly, compostable, fiber, paper, and next-generation materials
- Proven track record building or restructuring a sales organization
- Value-selling expertise and strong pricing and financial acumen
- Demonstrated success rolling out incentive compensation plansAI-forward orientation and active thinking on how AI applies to commercial operations
- Customer-facing executive presence
- Charlotte, NC strongly preferred; in-office three days per week; relocation assistance available; significant national travel required. Compensation includes meaningful variable upside tied to measurable performance and a comprehensive benefits package.#Executive
- Search #Sales
- Leadership #Packaging #Manufacturing #Food
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