Marketing Operations Manager

KEY RESPONSIBILITIES: CRM & Marketing Technology

Marketing Automation & Campaigns: Build, test, and manage automated marketing journeys and workflows. Develop email campaigns, automated communications, triggers, and follow-up programs based on established marketing strategies. Support campaigns for membership, events, professional development, fundraising, and other organizational initiatives. Monitor automated campaigns to ensure they are functioning properly and reaching the intended audiences. Assist with testing subject lines, content, audiences, timing, and other campaign elements. Maintain campaign documentation, workflows, and processes.

Audience Segmentation & Personalization: Build and maintain audience segments based on membership status, demographics, engagement, interests, purchase history, and other available data. Partner with the Senior Marketing Manager and Director of Sales & Marketing to develop targeted campaign audiences. Implement personalization and dynamic content within marketing campaigns. Review audience performance and identify opportunities to improve targeting and engagement. Maintain audience lists and suppression criteria to support accurate campaign delivery.

Reporting & Analytics: Prepare regular marketing campaign and performance reports. Monitor email, web, paid media, event, and other campaign metrics. Track campaign engagement, conversions, revenue, and other established performance indicators. Maintain marketing dashboards and reporting documents. Analyze campaign results and identify trends or opportunities for improvement. Provide clear, practical insights to help the marketing team optimize campaigns.

Campaign Operations: Support the Director of Sales & Marketing and Senior Marketing Manager in executing marketing campaigns and initiatives. Build campaign audiences, tracking links, workflows, landing pages, forms, and other campaign components. Ensure campaigns are properly tagged, tracked, tested, and documented. Coordinate campaign timelines and deliverables with internal stakeholders. Support quality assurance for email and digital campaigns. Assist with campaign testing and optimization.

Data Quality & Processes: Monitor marketing database health and identify data-quality issues. Maintain accurate marketing lists, fields, and campaign data. Follow established processes for data management, campaign setup, tracking, and reporting. Help document marketing processes and procedures. Work with internal stakeholders to resolve data issues that affect campaign execution or reporting. Handle marketing data responsibly and in accordance with NACAC policies and requirements.

Cross-Functional Collaboration: Work closely with the Director of Sales & Marketing and Senior Marketing Manager to execute marketing initiatives. Collaborate with Membership, Events, Professional Development, Communications, Finance, IT, and other teams on marketing campaigns and projects. Provide support to internal teams using marketing automation, audience data, and campaign reporting. Coordinate with internal stakeholders to gather information and ensure campaigns are executed accurately and on schedule.

Optimization & Continuous Improvement: Monitor campaign and workflow performance and recommend practical improvements. Test new approaches to audience segmentation, personalization, email, automation, and campaign execution. Stay informed about relevant marketing technology and digital marketing practices. Assist with implementing improvements to NACAC’s marketing processes and technology. Support a culture of testing, measurement, and continuous improvement.

Event & Organizational Support: Support marketing, reporting, and campaign needs for NACAC’s major events and organizational initiatives. Assist with conference-related marketing campaigns and communications. Travel may be required to NACAC’s annual conference and other organizational events. Perform other duties and responsibilities as needed to support team success.

QUALIFICATIONS: Marketing & Campaign Experience 3+ years of experience in marketing, marketing operations, digital marketing, marketing automation, CRM, or a related field. Experience working with a CRM or marketing automation platform such as Salesforce, Pardot/Account Engagement, HubSpot, Marketo, or similar systems. Experience building and managing email campaigns, automated workflows, audience segments, and digital marketing programs. Experience working with marketing campaign processes, timelines, and quality assurance.

Data & Analytics: Strong analytical and problem-solving skills. Experience analyzing campaign performance and marketing metrics. Experience with email marketing metrics such as delivery, open rates, click-through rates, conversions, and revenue. Familiarity with Google Analytics 4 or similar web analytics platforms. Ability to turn campaign data into clear observations and practical recommendations.

CRM & Marketing Automation: Hands-on experience managing campaigns, audiences, lists, workflows, or similar functions within a CRM or marketing automation platform. Understanding of audience segmentation, lifecycle marketing, personalization, and automated communications. Ability to troubleshoot basic campaign, data, and automation issues. Familiarity with CRM data structures and integrations. Operational SkillsStrong attention to detail and commitment to accuracy. Ability to manage multiple projects and deadlines. Strong organizational and project coordination skills. Ability to follow established processes while identifying opportunities for improvement. Comfortable learning new marketing technologies and systems.

Communication & Collaboration: Strong written and verbal communication skills. Ability to communicate marketing technology and data concepts clearly to non-technical colleagues. Collaborative approach and ability to work effectively across departments. Positive attitude, accountability, sound judgment, and willingness to contribute to team success.

EDUCATION: Bachelor's degree in marketing, business, communications, analytics, or a related field, or equivalent professional experience. ABOUT THE ORGANIZATIONThe National Association for College Admission Counseling (NACAC), founded in 1937, is a global organization of more than 28,000 professionals dedicated to supporting students as they navigate postsecondary education choices. NACAC plays a central role in the professional lives of college admission counseling practitioners through education, advocacy, and community-building. The association is committed to advancing a more accessible and equitable future for higher education. NACAC’s mission is to empower college admission counseling professionals, and its vision is that the transformative power of postsecondary education is accessible to all. NACAC commits to: Leading important initiatives resulting in a more diverse and inclusive student population Boldly influencing higher education policy Serving as a clearinghouse for readily accessible knowledge sharing, transformative professional development opportunities, and cutting-edge research Creating a membership that is reflective of the changing demographics among students To ensure the organization’s success, NACAC is committed to being innovative, nimble, and meeting the moment—working at the speed of light to stay ahead of the curve and to lead meaningful and impactful change. Staff Mission Statement: We are the stewards of, and trusted source for, our diverse membership and the students they champion. Staff Values: Collaboration InclusivityIntegrityCompassionRespectInnovation