Product Marketing Manager

JOB DESCRIPTION: Job Title Product Marketing Manager Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. you'll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. OpportunityThis position works out of our Austin, TX location in the Heart Failure Division and supports the U.S. HeartMate business. Abbott’s HeartMate portfolio provides durable mechanical circulatory support for people with advanced heart failure. The Product Marketing Manager role is a senior individual contributor who translates U.S. portfolio strategy into high-impact commercialization, market development, customer engagement, and sales enablement programs. Reporting to the U.S. downstream marketing leader, this role independently leads complex initiatives and cross-functional workstreams for assigned products and priorities. The role contributes recommendations and market insights while the downstream marketing leader retains accountability for overall U.S. portfolio strategy, prioritization, budget allocation, and business performance. What You'll Work OnLead assigned U.S. commercialization initiatives from insight and planning through execution, measurement, and optimization. Develop and execute product marketing plans aligned with the U.S. HeartMate portfolio strategy, annual operating plan, brand standards, and approved claims. Own defined product launches, lifecycle initiatives, market development programs, or strategic workstreams, including objectives, milestones, dependencies, risks, and post-launch assessment. Translate customer, field, clinical, competitive, and market insights into clear recommendations, positioning, messaging, and executable programs. Develop messaging frameworks, sales enablement tools, training content, customer-facing resources, and integrated campaign briefs. Partner with Sales leadership and field teams to identify adoption barriers, gather structured feedback, and improve program effectiveness. Analyze program performance, market trends, competitive activity, and business results; communicate insights and recommended actions to downstream marketing leadership. Lead cross-functional teams across Sales, Training and Education, Clinical, Medical Affairs, Regulatory, Legal, Market Access, Finance, Global Marketing, and Marketing Communications without direct authority. Represent U.S. downstream marketing on assigned global and cross-functional teams and ensure U.S. market requirements are accurately reflected. Manage approved project budgets, agencies, vendors, timelines, and deliverables for assigned initiatives; elevate tradeoffs and risks appropriately. Perform other related duties and responsibilities, as assigned.

Required Qualifications: Bachelor's degree in business, marketing, science, engineering, nursing, or a related field, or an equivalent combination of education and experience. 7+ years of progressively responsible experience in medical device, pharmaceutical, healthcare, or other highly regulated product marketing or commercialization environments. Demonstrated experience independently leading complex product launches, commercialization programs, lifecycle initiatives, or market development workstreams. Demonstrated ability to lead cross-functional teams and influence senior stakeholders without direct authority. Experience translating market, customer, clinical, and competitive insights into positioning, messaging, and actionable commercial programs. Strong analytical, strategic thinking, project leadership, and problem-solving skills, including the ability to define measures of success and use results to optimize execution. Excellent written, verbal, presentation, and executive communication skills. Ability to prioritize multiple high-impact initiatives, navigate ambiguity, and meet commitments in a fast-paced, matrixed, geographically diverse environment. Ability to travel up to 35%, including customer, field, and industry engagements. Ability to maintain regular and predictable attendance.

Preferred Qualifications: MBA or other relevant advanced degree. Experience in cardiology, heart failure, mechanical circulatory support, or implantable medical devices. Experience with U.S. medical device launches and downstream marketing. Field, sales, clinical, or customer-facing experience. Experience working across global and U.S. commercial organizations in a matrixed enterprise. Experience managing agencies, vendors, and project budgets.

Benefits and Compensation: The base pay for this position is $113,300.00 - $226,700.00. In specific locations, the pay range may vary from the range posted. Job FamilyProduct Management DivisionHF Heart Failure LocationUnited States > Austin : 8701 Bee Caves Rd

Additional LocationsWORK SHIFT: Standard

TRAVEL: Yes, 50 % of the Time

MEDICAL SURVEILLANCE: No

SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday) Equal Opportunity StatementsAbbott is an Equal Opportunity Employer, committed to employee diversity. Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf About AbbottAbbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential - because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions - across the spectrum of health, around the world, for all stages of life. Whether it's next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life's greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.