Head of Performance Marketing

Compensation: $150,000 to $200,000 base depending on experience, a performance bonus, a full benefits package, and remote work on Eastern hours.

Day-to-day: Hands on execution of Meta and Google Ads ($15M+ annual media budget)

About the Company: Our client manufactures its products in the United States and runs production, supply chain and fulfillment in-house. It sells primarily direct to consumers (DTC), with a growing wholesale and retail channel. The company is founder-owned and has never taken outside investment. There is no private equity sponsor, no board to manage and no exit clock. Decisions are made on what is best for the business over a ten-year horizon, and the founders intend to keep it that way. The business does eight figures in annual revenue and has grown strongly every year since founding. The model is proven and the brand has real momentum, but the team thinks it is in the third inning of a nine-inning game. The Meta program has barely scratched the surface of an audience that is unusually well suited to it. In 2027 the majority of a roughly $15M media budget moves from TV into Meta prospecting. Making that shift work is the defining project of this role.

The Role: The Head of Performance Marketing owns paid acquisition across all paid channels, reports directly to the CMO, and operates as his number two on everything performance. This is an individual contributor seat with a high ceiling, not a people-management role. This seat is both strategy and execution. You build the plan with the CMO and then you run it yourself: in Ads Manager every day, building, launching, scaling and killing campaigns, reading the numbers, and deciding what to test next. The CMO sets the guardrails and has deep performance experience of his own; he is looking for someone who knows the platforms better than he does, keeps him current, and pushes back when the data says he is wrong. Today Meta and Google buying is handled by an external partner working to platform ROAS, channel by channel. The company is bringing it in-house and changing the operating model: one full-funnel, channel-agnostic view of the business, measured on new-customer acquisition and contribution margin, with Meta as the primary growth engine and TV, Google and Amazon planned around it rather than beside it. What the First Twelve Months Look LikeTake the accounts in-house. Transition Meta, Google, and TV from external buyers and improve performance. Establish account structure, naming conventions, signal quality (CAPI, event match, exclusions) and a testing cadence that you own outright. Move the budget from TV into Meta prospecting. Build the plan with the CMO for shifting the media mix from majority TV historically to the majority of 2027 media into Meta, sequence it against the brand's peak season (March through July, with a second bump in November and December), and measure it on blended new-customer CAC and MER, not platform ROAS.Stand up the creative feedback loop. In partnership with the Social Media Manager, develop a scalable creator program that delivers a content flywheel to support Meta growth. You are the one who tells the brand team what is winning, what is fatiguing, and what to brief next, with the data to back it up. Give the executive team one set of numbers. Build the dashboards and reporting that show spend, efficiency and new-visitor growth daily and weekly, so leadership has visibility without having to ask. Earn the adjacent channels. As you ramp, take on TV and CTV planning alongside the CMO and plug into Amazon demand capture, which an agency runs today. Neither is a requirement on day one. Both are where this role grows.

Data and Reporting: Build and maintain the dashboards the executive team runs on. Fluent in spreadsheets, comfortable with attribution and analytics tools, and skeptical of platform-reported numbers. Forecast weekly and monthly, surface risks and opportunities early, and recommend budget shifts with the reasoning behind them. Use AI tools to work faster on analysis, reporting and testing without outsourcing judgment to them.

How This Person Operates: Platform skill is table stakes for this seat. The differentiator is how the person works with the CMO and the rest of the team. Brings a point of view. Proposes what to test and where to move spend before being asked. If something is wrong in the account, the CMO hears it from this person first, with a recommendation attached. Pushes back and commits. Disagrees in the room, at the time, with data. Then executes the call. Owns outcomes over process. When something misses, the response is what went wrong and what changes, not why the platform did it. Plans with marketing, not beside it. Demand, creative and media are planned together, in shared channels, in the open. Respects the customer. The customer skews older and values craftsmanship and quality. You do not have to be one of them. You do have to want to understand them. Required 7+ years in paid acquisition, with recent, direct, in-platform Meta Ads management at $10M+ in annual spend at a DTC brand. You launched, scaled and killed the campaigns yourself; a management title or a big brand on the résumé does not substitute. Deep Meta expertise: campaign structure, Advantage+ and broad targeting, creative testing at volume, signal quality, and scaling without breaking the account. Proficient in Google Ads across Search, Performance Max and YouTube, including brand versus non-brand separation. Comfortable owning it even though Meta is your home. Has personally owned new-customer CAC or contribution margin for a D2C or consumer brand, not just briefed an agency on it. Strong command of data: dashboards, spreadsheets, attribution and incrementality. Based in the United States and able to operate on Eastern time.

Preferred: Linear TV or CTV buying and measurement. Amazon Ads. Has built or run a creator or UGC testing program. Why This RoleReal ownership. You own the accounts and the number. The CMO wants to hand this off to someone he can learn from. A clear mandate. The budget is set, the direction is set, and the white space on Meta is real. This is a build on a business that works, not a rescue. No investors to manage. No sponsor, no board deck, no exit timeline. Decisions get made on the merits and on a long horizon. A team already in place. In-house design and video, a social lead who will run the creator program, a brand director and an ecommerce director. You bring the performance engine. Made in America, for real. The company manufactures what it sells in the United States, and is proud of it.