Position Overview:
This role sits at the intersection of growth strategy and performance execution. You will design data-driven audience strategies, scale full-funnel acquisition campaigns, collaborate closely with creative teams, and leverage analytics to unlock scalable growth. As the owner of the paid social roadmap, you will drive end-to-end campaign performance and shape how performance media contributes to company pipeline and revenue. We are seeking a results-oriented marketer who thrives in fast-paced environments, embraces continuous testing, and holds a strong track record of converting media spend into measurable business impact.
Key Responsibilities:
Drive Media Strategy & Performance GrowthLead the strategy, execution, and optimization of performance media across Meta, LinkedIn, and emerging digital channels to hit aggressive revenue targets.
Build integrated, full-funnel programs designed to drive brand awareness, mid-funnel engagement, and qualified enterprise pipeline.
Build advanced audience strategies using first-party data, account-based targeting (ABM), lookalikes, and platform segmentation tools.
Lead Experimentation & Creative Testing:
Design structured A/B and multivariate tests across creative assets, copy, audience segments, and landing pages to identify key growth levers. Continually evaluate new acquisition channels, ad formats, and platform features to expand reach and lower customer acquisition costs (CAC).Establish scalable testing frameworks and optimization standards across all active campaigns.
Cross-Functional Collaboration:
Partner with Lifecycle, Content, and Brand Marketing to align paid campaigns with multi-touch buyer journeys.
Work with Creative and Design teams to develop high-converting ad assets and provide feedback grounded in performance metrics.
Coordinate with Operations and Analytics teams to ensure robust attribution modeling, CRM integration, and clear performance tracking.
Qualifications
Experience:
5–7+ years leading paid social and performance media strategies in a B2B SaaS environment, with demonstrated success driving pipeline and ARR.Platform Mastery: Expert-level knowledge of Meta, LinkedIn, YouTube, and self-serve ad networks.
Enterprise Focus: Proven success reaching enterprise decision-makers and navigating complex, multi-stakeholder sales cycles.
Analytical Skills: Strong analytical toolkit with experience leveraging data to optimize campaigns and report on efficiency metrics (ROAS, CAC, LTV).Technical Aptitude: Solid understanding of multi-touch attribution, conversion APIs, tag management, and CRM workflows (e.g., Salesforce, HubSpot).Execution & Strategy: Ability to switch seamlessly between high-level strategy and hands-on campaign execution.
Preferred Qualifications:
Experience managing high-six or seven-figure annual ad budgets in a high-growth tech organization. Hands-on experience with secondary acquisition channels (e.g., Reddit, CTV, Programmatic, Audio).Experience targeting legal, corporate compliance, or specialized professional services verticals.
