Head of Marketing About the company: Datonics is an Audience Data company that has aggregated and curated the most accurate, robust and comprehensive data set comprising online, offline, and mobile activity. Advertisers use our Targeting, Insights, and Enrichment solutions to understand, engage with, acquire and retain their customers across programmatic, audio, CTV and DOOH environments. Datonics is a member of the Network Advertising Initiative (NAI), the Association of National Advertisers (ANA) and the Leadership Council of the Ad Council. Datonics is a sustainability leader, member of Ad Net Zero, and recognized as the first certified Carbon Neutral® Audience Data company. For more information, visit https://www.datonics.com/About the role: We are looking for a Head of Marketing to join our team based in the USA. The ideal candidate has experience putting together and directly driving a marketing plan that reflects the company’s goals. As a strategic yet deeply hands-on leader, you will own and run programs across multiple channels including conferences, events, digital ads, and the website, while effectively collaborating with external vendors. This role spans the full marketing spectrum, from high-level narrative development to hands-on implementation. We need someone who can seamlessly combine long-term strategic thinking with a strong focus on execution and delivering measurable results. Especially important is experience in the online AdTech industry, sponsoring industry conferences, initiating and managing events for clients, prospects, and partners, as well as overseeing advertising campaigns with an emphasis on LinkedIn and Google. This role requires a seasoned marketing professional with a deep understanding of B2B marketing strategies, industry trends, and customer behavior. In this role, you will be reporting to the Datonics CEO and AlmondNet Group’s VP of Marketing, & working closely with the Datonics Sales Leadership team.
What you will be doing
Marketing Plan Development:
Align a new narrative, brand positioning, creative and messaging with the go-to-market strategy. Help drive compelling narrative and content within the marketplace and help distribution via events, white-papers, speaking engagements and social.
Product Marketing:
Revamp, develop and lead the company’s product marketing efforts, including defining clear value propositions, positioning, and messaging across all offerings. Translate complex technical capabilities into compelling narratives tailored to different audiences (publishers, advertisers, tech partners) and advertising verticals ensuring alignment between product, sales, and marketing. Support go-to-market strategies for new features and solutions, and continuously refine messaging based on market feedback and performance.
Branding & Creative:
Align all Marketing efforts with a clean and clear brand message, backed with clear creative messaging. Ensure consistency across all marketing and the organization.
Industry Conferences and Events:
Collaborate with management to identify relevant industry events.
Identify and evaluate potential conferences for sponsorship opportunities that align with Datonics brand and business objectives.
Manage and work on company’s presence at sponsored conferences and events to ensure company's goals from the conference/event are met.
Plan and organize Datonics-initiated events, either as stand-alone or co-sponsored with partners, aimed at strengthening relationships with existing clients and engaging prospects, particularly in conjunction with conferences.
Attend marketing events and oversee their success, ensuring all objectives are met.
Collaborate with Datonics on-stage speakers to craft compelling and impactful presentations.
Digital Advertising and Video Campaigns:
Manage and optimize Datonics Google and LinkedIn campaigns. Partner with Datonics management and external video studios to produce compelling marketing videos that align with the company’s branding and messaging. Content Creation and PRInitiate and oversee the production of marketing collateral, including website and social content, presentations, case studies, and whitepapers, ensuring consistent branding and messaging across all channels. Work with Datonics’ PR agency on messaging across different channels, building and maintaining strong relationships with key industry influencers, media outlets, and strategic partners with the goal of propagating Datonics’ messages.
Market Research and Adaptation:
Stay up to date with industry trends, emerging technologies, and the competitive landscape to identify new opportunities and recommend strategic adjustments to the marketing approach.
What you bring to the table:
5+ years of hands-on B2B marketing experience, specifically in AdTech companies. Proven track record of developing and executing successful global marketing plans, including Linkedin and Google campaigns.
Experience in sponsoring conferences, initiating, planning and executing field marketing events.
An existing network and the ability to broaden your network to drive awareness and create meaningful collaborations.
Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple initiatives simultaneously.
Exceptional written and verbal communication skills in English, with the ability to create compelling content and articulate complex ideas clearly and concisely.
Willingness to travel for events and conferences.
