Director, Lifecycle Marketing & Growth — Pet Tech

Fi is seeking a Director of Lifecycle Marketing to own the entire customer journey outside paid and social, from the first email a prospect opens to the renewal that keeps a member with us for years. You'll set the strategy for how, when, and to whom Fi communicates, then build the flows and campaigns that bring it to life, working hands-on in the tool as much as on the roadmap. Lead lifecycle comms, define segmentation, design automated flows, collaborate with Product, Engineering, Brand, and