Associate Director - Brand Marketing
rategainSpringfield, IL
Associate Director - Brand Marketing
rategainSpringfield, ILManager L7
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions Managers
APPLY NOW (opens in a new tab)About RateGainRateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality, working with 13,000+ customers and 700+ partners across 160+ countries. RateGain helps travel and hospitality businesses accelerate revenue generation through acquisition, retention, and wallet share expansion. Today, RateGain is one of the world’s largest processors of electronic transactions, price points, and travel intent data, enabling revenue management, distribution, and marketing teams across hotels, airlines, metasearch companies, package providers, car rentals, travel management companies, cruises, and ferries to drive better business outcomes. Founded in 2004 and headquartered in India, RateGain works with 33 of the Top 40 Hotel Chains, 4 of the Top 5 Airlines, 7 of the Top 10 Car Rental companies, and leading Destination Marketing Organizations, Online Travel Agents, and metasearch platforms, including 25 Global Fortune 500 companies, unlocking new revenue every day. Recognized globally for its innovation and impact, RateGain has been named Best Digital Marketing Agency by HotelTechReport Awards and Best Channel Manager by the World Travel Tech Awards. In 2025, RateGain was honored as Emerging Company of the Year at The Economic Times Awards for Corporate Excellence, named among Deloitte India Technology Fast 50 for the sixth time, and won Excellence in Best AI Solution Showcase for UNO VIVA at the CII National AI Awards 2025.Associate Director – Brand & Integrated Marketing, Remote IndiaRole Overview We are looking for a strategic, creative, and highly driven Associate Director – Brand & Integrated Marketing to shape the next chapter of RateGain’s global brand. RateGain is a B2B SaaS product company serving the travel and hospitality industry. This global role, based in India, will lead the development of a distinctive and relevant brand narrative across the US, Europe, and APAC. The role offers the opportunity to build and evolve the RateGain brand as we integrate acquired businesses, unify capabilities, and bring together our product and customer ecosystems.
What You Will Do:
Develop and lead RateGain’s global brand strategy, positioning, messaging architecture, and brand narrative across key international markets.
Translate business priorities, customer insights, and industry trends into compelling integrated marketing campaigns that strengthen brand authority and support business growth.
Create a unified and differentiated customer story across RateGain’s portfolio of products, technologies, acquired businesses, and capabilities.
Lead brand and marketing efforts related to M&A integrations, portfolio consolidation, business transformation, or company repositioning.
Build and execute integrated marketing programmes across brand campaigns, thought leadership, content, digital channels, events, and strategic communications.
Partner closely with Product Marketing, Sales, Customer Success, Product, regional marketing teams, and leadership to ensure consistent global brand expression and market relevance.
Establish the frameworks, processes, and operating rhythm required to scale brand and integrated marketing across regions.
Use data, market intelligence, and performance metrics to evaluate campaign effectiveness and improve brand awareness, engagement, pipeline influence, and commercial impact.
Leverage AI tools to strengthen research, insight generation, creative development, content creation, prototyping, campaign execution, and team productivity.
Skills & Qualifications:
Proven experience in a senior brand, integrated marketing, or strategic marketing role within a B2B SaaS, enterprise technology, or product-led organisation.
Demonstrated experience developing and executing global brand strategies across the US, Europe, and APAC, with the ability to adapt messaging to regional customer and market needs.
Experience leading a significant rebrand, M&A integration, portfolio consolidation, or company repositioning from strategy through execution.
Strong ability to simplify a complex portfolio of products, technologies, and business capabilities into a clear, compelling, and differentiated customer narrative.
Experience building brand strategy, messaging frameworks, and marketing operating models in an evolving or high-growth environment.
Strong integrated marketing capability across campaigns, content, thought leadership, digital marketing, and stakeholder engagement.
Commercially minded, with the ability to link brand and marketing investment to measurable business outcomes.
AI-native mindset, with hands-on experience using AI to materially improve marketing research, ideation, development, execution, and productivity.
Exceptional communication, storytelling, stakeholder-management, and cross-functional collaboration skills.
We are proud to be an equal opportunity employer and are committed to providing a diverse and inclusive workplace. We welcome and encourage applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
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Level
Manager L7
Location
Springfield, IL
Occupation
Marketing Managers
Industry
Marketing Consulting Services
Posted
today