Position Title Director of Business Development & Marketing Reports ToVice President, Sales & Marketing LocationLititz, PA (South Central Pennsylvania) – Travel required throughout the U.S.About WEBBER/SMITHThe WEBBER/SMITH Group® branded companies are multi-discipline engineering and architectural firms specializing in the design of food processing and distribution facilities across the United States. We are recognized for delivering innovative, food-safe environments and superior client satisfaction.
Role Overview:
The Director of Business Development & Marketing is a strategic leadership role responsible for identifying revenue growth opportunities, enhancing brand visibility, and cultivating long-term client relationships within the food and beverage industry. This position combines a high degree of business development skills with marketing strategy execution to position WEBBER/SMITH as a premier partner for facility design and engineering services.
Key Responsibilities: Strategic Market Planning:
- Develop and execute marketing and business development strategies aligned with corporate growth objectives.
- Client Acquisition & Relationship Management:
- Identify, qualify, and secure new business opportunities; maintain relationships with existing clients and industry partners.
- Industry Engagement:
- Represent WEBBER/SMITH at trade shows, conferences, and industry associations; network with contractors, vendors, and consultants.
- Proposal Development:
- Support and eventually lead the preparation of Statements of Qualifications (SOQs), RFP responses, and engineering services proposals in collaboration with technical teams.
- Marketing Leadership:
- Oversee digital and traditional marketing initiatives, including website, social media, SEO/SEM, advertising campaigns, and content creation.
- Brand Positioning:
- Ensure consistent messaging across all platforms; manage press releases, brochures, and presentations.
- CRM & Data Management:
- Maintain and update client databases; track leads and conversion metrics.
- Team Collaboration:
- Work closely with engineering, project management, and leadership teams to align marketing efforts with operational goals.
Qualifications:
Bachelor's degree in Engineering, Marketing, Business Administration, or related field (Architecture/Engineering background preferred).7+ years of experience in business development and marketing. **Experience in AEC or food industry sectors a plus.
Proven ability to develop strategic business development and marketing plans and deliver measurable growth.
Strong communication, negotiation, and presentation skills.
Familiarity with BIM/Revit and technical design concepts is a plus.
Willingness to travel nationally for client meetings and trade shows.
HubSpot CRM/Sales Pro Experience is desirable.
Desired Attributes:
Highly motivated, results-oriented, and entrepreneurial mindset.
Skilled in relationship building and networking within the food and beverage industry.
Comfortable leading both business development and marketing functions.
Compensation and Benefits:- Competitive base salary with quarterly bonus tied to performance KPIsHealth Insurance Benefits, HSA and HRA401(k) plan with company match
- Paid time off, sick days and holidays
- Hybrid work schedule
