SEO Specialist This role is responsible for developing and advancing SEO strategies that improve organic visibility, content discoverability, and digital performance across traditional search engines and emerging AI-enabled search experiences. The position partners across marketing, content, analytics, and digital teams to optimize technical and on-page elements, strengthen search presence, and help ensure content is structured for effective retrieval, citation, and engagement across evolving search and answer environments. Develop and execute SEO strategies to increase organic visibility across traditional search, AI-powered search experiences, AI Overviews, and AI browsers for websites and other digital properties. Assess and optimize the search user journey through conversion by continually auditing rankings, referrals, and website technical configuration for SEO, answer engine optimization, and AI discovery opportunities, and provide actionable recommendations for improvement. Conduct keyword research, analyze conversational queries and emerging AI search behavior, and evaluate competitor positioning to identify opportunities for improved organic rankings, citations, and discoverability. Develop and implement link-building and content strategies for sites, campaign pages and blogs to improve organization page rank and domain authority. Optimize search visibility across featured snippets, knowledge panels, maps, AI Overviews, local search, business profiles, and other emerging AI-generated answer surfaces. Manage SEO and SEM platforms to support benchmarking, keyword intelligence, competitive analysis, and AI visibility insights, and apply findings to inform optimization strategies and best practices. Serve as a subject matter resource for SEO and AI-enabled search by providing guidance, education, and consultation to internal stakeholders as needed. Review and analyze key pages to assess the effectiveness of body copy, headlines, header tags, page structure, and content formatting for both traditional SEO performance and AI extraction, citation, and summarization. Develop and deliver SEO performance reports and insights for marketing teams and business stakeholders, including visibility across traditional search, AI Overviews, answer engines, and other AI-driven discovery channels. Identify opportunities to enhance web architecture, internal linking, and content organization to improve visibility and retrieval across search engines, AI Overviews, answer engines, and AI browsers. Ensure search strategies are optimized for AI Overviews, answer engines, AI browsers, and other AI-powered search and retrieval technologies. Professional Knowledge Suggested subjects and topics to stay informed of. AI-enabled search, AI Overviews, answer engines, technical SEO automation, structured data, and content discoverability. Suggested trade publications, associations, Influencers, and other information sources to be followed. Search Engine Land, Search Engine Journal, Moz, and other reputable SEO and AI search resources. Other/Additional Information Knowledge of SEO principles, technical website architecture, structured data, schema markup, and emerging AI-enabled search practices. Strong analytical, technical, and communication skills, with the ability to translate performance data into actionable recommendations. Ability to support content quality, user experience, technical optimization, and cross-functional collaboration. Education and Certification Requirement Associates Degree Required, Bachelors PreferredSEO (e.g., SEMrush, ClickMinded, MOZ, etc.) Preferred Work Shift Workday Day (United States of America) Worker Sub Type RegularEmployee EntityThomas Jefferson University Primary Location Address1101 Market, Philadelphia, Pennsylvania, United States of America
