Head of Media (Charlotte)

Location: Charlotte, NC

Employment Type: Full Time (W-2)

Compensation: $120-$140k base salary BOE + Bonus ($145-$185k OTE)

Benefits: Healthcare, Vision + Dental, 401(k) Match

Relocation: Distance-based Bonus ($)__________________________________________________________About TreadTread Athletics is one of the leading pitching development programs in baseball. Since 2015, we have helped thousands of athletes, from high school to MLB, and built a combined following of over one million. Our mission is to provide the information and resources to help baseball players reach their athletic potential. We sit on one of the largest combined pools of baseball coaching expertise in the country, with a proprietary dataset spanning thousands of athletes, and a coaching staff whose insights are shaping how the entire industry thinks about player development. Our content translates that depth into actionable education for everyone, from high school parents to seasoned MLB veterans. MEDIA TEAM VISIONWe are building a media team that is as obsessed with sharing player development education as the coaches and athletes we serve. The content we produce and the brand trust we have built is what drives clients to train with us. We are scaling a media machine built on trust and value, not dollars and ad spend.

THE OPPORTUNITY: The Head of Media at Tread is the architect of our current media, brand and content ecosystem. You are responsible for turning the brand, personalities, athlete results and coaching expertise into the most trusted and authoritative pitching education platform in the world. To be direct: this is not a performance marketing role. If your background is primarily in paid media buying, this is not the right fit. We are looking for someone who knows how to build an audience and generate demand through content, not someone who knows how to buy it. The Head of Media's job is to: Scale Tread's educational content, making it the definitive resource in pitching development worldwide Lead the media team, set creative direction, and create content & resources that drive organic demand for Tread's coaching services Protect Tread's brand messaging and positioning so every touchpoint reflects Tread's credibility, expertise, and commitment to providing value to our audience Build innovative systems, automated workflows, and team infrastructure to create a media machine that can sustainably produce world-class content at scale This role is not boxed in. We welcome new ideas that can further the brand and mission of helping the next generation of pitchers reach their potential. WHAT WE EXPECT FROM YOUResponsibilities - Brand & Content Set and execute the media strategy, translating organic content into lead conversion Scale Tread's brand across YouTube, Instagram, X, TikTok, Podcasts and other platforms Own consistent brand positioning across all channels and touchpoints Oversee production of marketing funnels, lead magnets, email sequences, and conversion-focused content. Collaborate with sales, ops and performance teams to bring these to life Optimize content workflows across socials and formats Lead ideation and execution of content campaigns/initiatives that support company goals Own the content pipeline: ideate, greenlight, and develop video concepts. Know what resonates with our audience and why End-to-end oversight of the entire content machine - assist team with creative production, sit in on shoots, review rough cuts, and optimize titles, hooks, thumbnails and copy. Must be willing to get your hands dirty

Relentless: We don't quit on athletes, and we don't quit on ourselves. That standard applies in our content, on the phone, in the gym, and everywhere in between. Sounds like your kind of think? Apply directly on the Tread Athletics Career webpage today.