Senior Director HS Patient Marketing US

RoleSenior Director of US Patient Marketing, leading strategies to engage patients throughout their journey for immunology-focused biopharma products, including launch readiness and ongoing support initiatives. Responsibilitiesoversee patient insights, segmentation, journey mapping, messaging, campaign execution, and support tools; manage patient support programs, digital media strategies, and cross-functional collaborations with Medical, Market Access, Legal, and Regulatory teams; develop KPIs, measure campaign impact, and optimize engagement; lead team development and manage budgets and agency relationships. RequirementsBachelor's degree; 8+ years in US patient marketing with at least 3 years in leadership; experience supporting product launches in immunology, rare, or specialty diseases preferred; strong understanding of the US patient ecosystem, compliance, and innovative engagement tactics; excellent leadership, collaboration, and communication skills. High Value TopicsImmunology inflammatory diseases (hidradenitis suppurativa, psoriatic arthritis) product launch patient journey DTC media cross-functional compliance team leadership Work Setupnot specified.