Vice President, Integrated Marketing

Vice President, Integrated Marketing

ShoppingSoccerSportsAbout the RoleThe Company is seeking a Vice President of Integrated Marketing to lead strategies that grow audiences, viewership, digital engagement, and brand affinity. The role will oversee full-funnel campaigns, paid media, owned channels, experiential marketing, and relationships with media and agency partners. The successful candidate will align marketing with content, communications, broadcast, commercial, digital, and club teams, while using audience insights and performance analytics to improve campaigns and fan journeys. Responsibilities also include developing marketing playbooks, managing the budget, and building and mentoring a high-performing marketing organization. Candidates should have 15 or more years of progressive marketing leadership, including substantial executive experience in integrated campaigns, growth marketing, or audience acquisition, and at least seven years building and scaling cross-functional teams. The role requires expertise in full-funnel media strategy, paid acquisition, performance marketing, CRM, audience segmentation, marketing technology, attribution, and analytics. Applicants should also have experience operating at the C-suite or board level, managing large budgets, and aligning commercial, media, and team stakeholders around shared goals. Hiring Manager TitleChief Marketing Officer FunctionsMarketing