A growing uro-oncology diagnostics company is seeking a Marketing Director to lead strategy for a newly acquired biomarker portfolio: physician adoption, market access, and launch, built from scratch.
Why you should applyNewly created role: shape biomarker marketing strategy from the ground up
Lead launch and physician adoption for a new urine-based test
Help set the path from lab-based testing toward FDA-regulated status
Collaborate with a global team, including Europe
Remote, Northeast or Mid-Atlantic U.S. preferred
Bonus, health insurance, 401(k), and PTO included
What you'll be doing:
Build annual marketing plans, positioning, and messaging for the biomarker portfolio
Lead launch readiness: milestones, targeting, message testing, and KPI tracking
Analyze physician utilization and market trends to guide decisions
Partner with Medical Affairs to translate evidence into physician-facing materials
Support Sales enablement and Market Access reimbursement messaging
Engage KOLs and physician societies to build awareness
About youBe able to do the job as described
8-12 years commercial marketing experience in molecular diagnostics, medical devices, pharma, or precision medicine, including field sales
Direct experience in urology, oncology, or bladder cancer
Medicare reimbursement, LCD, and diagnostic coding experience
Physician society relationships (AUA, SUO) and European team experience
