Brand Licensing Agent Build and lead Wavelength’s licensing business in your market
Location:
Worldwide - priority markets across North America, Europe, Middle East, Asia Pacific and Latin America
Working model: Brand Licensing agent
Company: Wavelength Network and our network of talent
Compensation:
Partnership based on standard Licensing gross revenue share
About Wavelength At Wavelength we are building a global social media, marketing and creator agency built around the power of talent, content and communities. Founded by the team behind the Extreme Sports Channel, we bring 30+ years of media and entertainment experience together with a global network of leading creators (Super Car Blondie), athletes and social publishing pages. Our network has 300 million+ followers and reaches 950 million+ views every month across TikTok, Instagram, YouTube, Snapchat and Facebook. We create high impact marketing campaigns that connect brands with engaged audiences through creator partnerships, social storytelling, content production and live experiences across adventure, action sports, travel, automotive, fitness, wellness, beauty, technology, sustainability and entertainment.
The Opportunity:
We are putting together a network of territory focused licensing agents around the world and looking for highly connected, commercially driven, deeply experienced brand licensing specialists who understand their local market and have the relationships, credibility and entrepreneurial drive to build a licensing business with us around some of the world's leading social media talent and social brands. As a Country Licensing Agent, you will effectively become our partner and licensing representative in your territory. You will identify where our talent, brands, content and intellectual property can create commercial value and then find, pitch and develop the partners capable of bringing those opportunities to market.
Market Strategy & Planning Develop a country specific licensing plan and strategy for Wavelength talent and IP Creator and brand
Identify the most commercially attractive industry sectors and licensing categories
Map the local licensing ecosystem, including manufacturers, retailers, distributors, brands and potential licensees
Identify market gaps and opportunities for Wavelength talent and IP
Build an annual licensing pipeline and commercial plan
Recommend which Wavelength talent, properties and IP should be prioritised in your market
Business Development & Sales Identify and qualify potential licensing partners
Build relationships with brands, Creators and licensees
Conduct targeted outreach and business development.
Generate new licensing opportunities
Present Wavelength's talent, properties and licensing opportunities to prospective partners
Lead commercial discussions and negotiations alongside Wavelength
Develop opportunities from initial conversation through to signed agreement
Continuously build and manage a strong licensing pipeline
Managing the Licensing Programme Maintaining relationships with licensees and commercial partners
Coordinating with Wavelength on negotiations and agreements
Supporting partner onboarding
Managing the local licensing pipeline
Monitoring opportunities and deal progress
Supporting product and campaign development where required
Identifying additional commercial opportunities within existing partnerships
Reporting market intelligence and pipeline development to Wavelength
Helping grow successful partnerships over the long term
What Wavelength Brings Access to Wavelength's global talent network
Creator and athlete relationships
Licensing opportunities and intellectual property
Central commercial and management support
International market knowledge
Pitch materials and commercial assets
Support with negotiations and deal structures
Global relationships with brands and agencies
Cross market opportunities
The ability to build international licensing programmes around successful properties
Who We Are:
Looking For This opportunity is suited to someone who already has a strong network and understands how business is conducted in their respective market.
Desired professional background and industry experience Licensing Sports marketing Brand partnerships Media Entertainment Consumer products Advertising Sponsorship Athlete or creator representation IP development Agency business development Fashion Gaming Publishing
We are particularly interested in individuals who can demonstrate: A strong network of senior commercial contacts
Excellent business development and sales skills
Knowledge of their local market
Experience negotiating commercial partnerships
An entrepreneurial mindset
Ability to work independently