Join Trulieve – Where Passion Meets Purpose If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME and Statista's America's Best Companies 2026 list, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction. If you have a passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com.Job Title: Senior Analyst, E-Commerce
Business Unit: Digital Marketing
Location: Clearwater, FL / Pennsylvania, Maryland, Connecticut, Ohio, West Virginia
Reports To: Director, eCommerce Marketing
Role Summary:
The Senior Analyst, E-Commerce will be an integral part of the Trulieve eCommerce Marketing department, reporting to the Director, eCommerce Marketing. This role will focus on owning analytics and the customer journey for the Trulieve website and mobile app. The Senior Analyst turns behavioral and transactional data into insights that improve conversion, engagement, and retention, and sets the measurement standards used by Content, Merchandising, Marketing, and Creative.
Responsibilities:
Own analytics and reporting for trulieve.com and the Trulieve mobile app, including dashboards, KPI frameworks, and scheduled performance reports.
Map and analyze the customer journey from discovery and product browse through cart, pickup or delivery order, and repeat purchase to quantify drop-off and revenue impact.
Identify conversion friction and growth opportunities; develop test hypotheses, support A/B and multivariate test design, and measure and report results.
Report on the performance of campaigns, promotions, product launches, and Trulieve Rewards against baselines, by market and channel.
Analyze product, category, onsite search, and traffic source performance to inform merchandising, content, and marketing calendar priorities.
Partner with Customer Data & Analytics, CRM, Digital Experience, and IT to maintain tagging, data quality, and governance, and present insights to leadership.
Qualifications
Preferred:
Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, or a related field (or equivalent experience).
Required:
Minimum 4-5 years of experience in eCommerce, digital, web, or product analytics.
Required:
Proficiency with web analytics platforms (GA4 or Adobe Analytics), SQL, and advanced Excel.
Required:
Experience building dashboards and reports in Power BI, Tableau, or a similar tool.
Required:
Working knowledge of experimentation methods (A/B and multivariate testing) and funnel and clickstream analysis.
Preferred:
Experience with Snowflake, customer data platforms, tag management (GTM), and mobile app analytics.
Preferred:
Experience in retail, CPG, healthcare, or other highly regulated industries; familiarity with loyalty or rewards program data. Strong analytical skills and the ability to explain data and recommendations clearly to non-technical partners. Detail-oriented with excellent problem-solving skills. Effective communication, collaboration, and organizational skills. Ability to work in a fast-paced and dynamic work environment. Flexibility of hours – some nights and weekends required.
