Mario Badescu is seeking a TikTok Shop Operations & Affiliate Manager to own and scale our TikTok Shop business. This role will be responsible for the day-to-day management of TikTok Shop Seller Center, affiliate programs, product setup, promotions, and performance optimization. You’ll work cross-functionally with marketing, e-commerce, and fulfillment to drive revenue through one of our fastest-growing channels. This is a hands-on role for someone who understands both TikTok culture and e-commerce operations and knows how to turn creator-led commerce into a scalable revenue stream.
Key Responsibilities
Creator Recruitment & Onboarding:- Identify and recruit skincare-focused TikTok creators who align with our brand voice and target audience.
- Onboard creators into the TikTok Shop Affiliate Program, providing guidance on product positioning, skincare education, and affiliate best practices.
- Build and maintain an active roster of skincare creators to support ongoing campaigns and product launches.
- Manage and scale the TikTok Shop Affiliate Program
- Set commission structures, affiliate incentives, and campaign offers
- Track affiliate performance and optimize for conversion and ROISet up and maintain product listings, pricing, inventory, bundles, and promotions
- Manage order flow, fulfillment coordination, cancellations, returns, and customer issues
- Monitor account health, compliance, and policy updates
- Troubleshoot operational issues and work with TikTok support as needed
- Relationship Management
- Serve as the go-to contact for creators, talent managers, and agencies in the skincare vertical.
- Support creators in developing authentic skincare content — tutorials, reviews, routines, and before/after storytelling — that builds trust and drives conversions.
- Performance & Strategy
- Monitor affiliate performance metrics such as conversion rate, engagement, click-through, and GMV.Analyze data to identify high-performing creators, optimize campaign performance, and scale winning strategies.
- Collaborate on affiliate campaigns that align with seasonal skincare needs (e.g., hydration in winter, SPF in summer) and hero product pushes.
- Identify opportunities to improve product performance and merchandising
- Support promotional calendars, flash sales, and TikTok-led moments
- Cross-Functional Collaboration
- Partner with e-commerce, brand marketing, and product education teams to ensure messaging consistency and product accuracy in creator content.
- Provide feedback to product development teams based on creator and consumer insights from TikTok trends.
- Stay on top of the latest skincare ingredients, consumer conversations, and TikTok beauty trends to keep the brand relevant and competitive.
Qualifications
Required:
2–4 years of experience in influencer marketing, social commerce, or affiliate management, ideally within the beauty or skincare industry. Strong understanding of TikTok Shop’s affiliate ecosystem and the creator economy. Demonstrated ability to manage creator partnerships that drive measurable sales and brand visibility. Excellent communication, organization, and negotiation skills. Deep familiarity with skincare content trends, ingredients, and consumer behaviors on TikTok. Hands-on experience with TikTok Shop Seller Center (required) Experience managing affiliate or creator programs, preferably in beauty or CPGStrong understanding of TikTok trends, creators, and platform dynamics
Preferred:- Experience working with skincare brands, beauty agencies, or TikTok Shop sellers.
- Existing relationships with skincare influencers, dermatologists, or esthetician creators.
- Passion for beauty, skincare education, and brand transparency.
- Familiarity with Shopify, Amazon Seller Central, or other marketplaces
- Experience scaling TikTok Shop from early stages
- Prior experience working directly with creators or influencer agencies
