Prose Paid Acquisition Manager Prose is looking for a Paid Acquisition Manager to join our Growth Marketing team, reporting to the Senior Director of Acquisition Marketing. You'll own the paid acquisition strategy across Meta and AppLovin — setting direction, account structure, and measurement for both — and build Pinterest and TikTok into meaningful channels alongside them, growing new customers for both the haircare and skincare business lines. It's a chance to acquire customers for a product that's genuinely made-to-order, not one-size-fits-all.
Key Responsibilities:
Own Meta acquisition performance across the haircare and skincare business lines — direction, account structure, and measurement — staying hands-on in Ads Manager on the highest-leverage work to keep CPA at or below goal while scaling volume. Own AppLovin's growth — structure, measurement, and the path to more efficient spend — with enough hands-on involvement to steer it directly when needed. Build Pinterest and TikTok into a reliable acquisition channel, establishing structure, measurement, and a path to efficient scale. Develop and evolve the paid acquisition strategy and audience growth plan across all platforms, evaluate new channels for where to test next, and align campaigns with the broader marketing calendar and business goals across acquisition, creative, brand, and lifecycle teams. Own the analytical tools and methodologies used to evaluate campaign effectiveness; interpret performance data to guide spend, and produce clear weekly and monthly reporting on results and learnings. Design and execute an A/B testing roadmap across the conversion funnel — creative, audiences, landing pages, consultation completion, and checkout — and turn results into clear recommendations. Partner with Creative Strategy to brief, produce, and iterate on high-performing ad creative — using audience segmentation, targeting, and creative testing to find winners across both categories, and surfacing insights with brand and analytics partners that fuel new creative and channel ideas. Manage relationships with media partners, holding them accountable to acquisition results and efficiency. Manage and develop the Paid Social Associate — set clear priorities, run consistent 1:1s, and provide the coaching and feedback that helps them grow into greater ownership.
Key Qualifications:
4+ years of hands-on experience in paid acquisition or growth marketing, ideally at a DTC or subscription brand. Deep, hands-on Meta Ads Manager experience — enough to set strategy and account structure with authority and to get into the platform yourself when it matters. Experience with purchase- and value-optimized campaigns is required. Demonstrated experience owning acquisition strategy for an app or programmatic channel (AppLovin or a similar DSP) is required. Direct hands-on experience operating AppLovin specifically is a strong plus. Pinterest and TikTok experience is a plus. Strong analytical skills — comfortable owning measurement, interpreting performance data, and translating it into spend decisions and clear reporting. Experience with analytics and reporting tools (e.g., Looker, or similar) is a plus. A testing mindset and a bias toward action: you form hypotheses, run disciplined experiments, and act on what you learn. Experience with Haus and Northbeam is a plus. Strong cross-functional collaborator, comfortable partnering with Creative, Brand, Analytics, and Lifecycle teams. Active, daily use of AI tools in your current workflow — for analysis, reporting, research, or creative thinking. We're looking for someone who already treats AI as a work tool, not someone willing to learn it someday.
Perks & Benefits:
Prose fosters inclusivity, learning, and diversity within our teams and workplace. Just as we celebrate unique beauty, every team member is encouraged to show up as their full self. In addition to creating an environment where all individuals feel welcome, we offer benefits that include:
- A competitive and flexible PTO policy
- Competitive compensation package
- Company sponsored health care plan (medical, dental and vision plans)401k + matchingFSA and commuter benefits
- Snacks and vending machine available on site
In the New York area, the anticipated base salary range for this role is $120,000 to $130,000 annually (discretionary bonus and equity). Actual compensation will be commensurate with experience, qualifications, knowledge, and skills. This role will be a hybrid position based out of our Williamsburg office and the expectation is that this person will be in the office 3 days per week.
Prose Values
Intentional Inclusivity:
We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community. We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another's perspective. It's a key ingredient to our innovation.
Connected Collaboration:
Our strength as a group will outlast our efforts as individual contributors. With offices across countries, staying inventive and agile deepens our clear vision and consistent communication. We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.
Driven, Together:
We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead. We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth, making space for new ideas to emerge. Humanity AlwaysWe assume good intentions in every interaction, keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious benevolence, authenticity and fellowship. We operate with the intention of preserving resources, creating an environment we can all live in – for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.
