*THIS IS NOT A JOB AT FORCEBRANDS*Responsibilities: Edit conversion-focused video ads for Meta, Google, and YouTube from Creative Strategist briefs and scripts. Cut whitelisted/creator (influencer) footage into platform-native ads that preserve creator authenticity while hitting performance structure. Produce in-house creative ads from internal and stock assets - including hooks, B-roll, motion text, captions, and sound design. Exceptional attention to detail; able to consistently deliver client-ready work with minimal QA, including accurate spelling, grammar, capitalization, asset selection, timing, clip placement, and adherence to brand standards. Build multiple variants per concept (hook tests, length cuts, aspect ratios) to feed the testing roadmap. Iterate quickly against paid performance data, sharpening hooks, pacing, and retention from scroll-stop and hold-rate signals. Maintain platform-native specs and best practices across feed, Reels/Shorts, and in-stream placements. Hold brand consistency and adhere to the Instant Hydration visual system while optimizing for performance. Manage an organized asset library and version control to keep throughput high. Proactively identify and source existing UGC, creator, product, retail, and brand assets from the creative library to execute briefs and maximize content output. Take ownership of creative problem-solving by repurposing existing content into fresh, high-performing advertisements when new footage is unavailable.
Candidate Profile:
2+ years editing video for paid social / DTC performance marketing (electrolyte, supplement, wellness, or CPG a plus).Expert in Premiere Pro and/or After Effects (CapCut and Final Cut a plus).A reel demonstrating direct-response ad work, not just brand films, ideally including whitelisted creator content. Strong instinct for hooks, pacing, and retention; you understand why the first three seconds decide everything. Fluency in platform-native formats and specs across Meta, YouTube, and Google. Comfortable working from briefs and treating performance data as a creative input, not an afterthought. High output and fast turnaround in a high-trust, iterative environment. Highly self-motivated and resourceful, with the ability to navigate large asset libraries and execute against briefs with minimal oversight. Demonstrated ability to think beyond execution by proactively identifying opportunities for new creative iterations. Strong ownership mentality and bias toward action; able to independently move projects forward in a fast-paced environment. Motion graphics, sound design, captioning, and UGC editing chops.
