Amazon Marketplace Manager
Position Overview:
Komar, a global leader in the design, sourcing, manufacturing and distribution of apparel with a diverse portfolio of owned, licensed and private label brands is seeking an Amazon Marketplace Manager. This role will own new product launches, catalog/account health, organic search, content optimization, marketplace analytics, seasonal merchandising, and international expansion. The ideal candidate combines strong Amazon operational expertise with a highly analytical and commercial mindset. They should be equally comfortable launching and troubleshooting ASINs, analyzing search and conversion performance, and translating marketplace data into actions that improve traffic, discoverability, conversion, and sales.
Key Responsibilities:
Own new product launches and catalog execution from setup through go-live, including ASIN creation, variation architecture, categorization, attributes, titles, bullets, imagery, backend data, and launch readiness. Manage and troubleshoot catalog and marketplace issues, including suppressed or stranded listings, variation errors, contribution conflicts, incorrect product data, categorization issues, and other account or listing-level problems. Develop and execute organic search and content strategy, improving keyword coverage, indexing, organic ranking, search visibility, click-through rate, conversion, and overall product discoverability. Leverage Amazon Brand Analytics, Search Query Performance, Search Catalog Performance, Product Opportunity Explorer, Business Reports, and other advanced analytics to evaluate traffic, conversion, customer search behavior, search funnel performance, competitive positioning, share of search, and category opportunities. Analyze product, launch, and portfolio performance, identifying the underlying drivers of sales gains or declines across traffic, conversion, pricing, availability, content, competition, seasonality, customer demand, and search visibility, and translating findings into prioritized actions. Stay ahead of changes to Amazon search algorithms, search-result experiences, browse structures, product detail pages, and other evolving marketplace functionality, translating platform changes into proactive recommendations for search, content, catalog, merchandising, and conversion strategy. Lead AEO/GEO content optimization for Amazon's increasingly AI-driven shopping ecosystem, including Rufus, Alexa Shopping, and emerging conversational or generative shopping experiences, ensuring product content clearly communicates attributes, benefits, use cases, fit, differentiation, and customer intent. Continuously optimize product detail pages and digital merchandising, including titles, bullets, attributes, imagery, video, A+ Content, Brand Stores, and comparison modules based on customer behavior, search performance, conversion data, competitive trends, and platform changes. Develop seasonal search, content, and merchandising strategies, proactively adjusting product positioning, keywords, imagery, use cases, and assortment priorities around weather, gifting occasions, promotional events, and category-specific demand shifts. Assist with Amazon international marketplace expansion, evaluating market opportunities, prioritizing countries and assortments, coordinating listing localization and catalog setup, and establishing scalable processes for launching and managing brands across new marketplaces. Partner closely with the Amazon Advertising Manager and cross-functional teams across merchandising, creative, planning, operations, and brand management, providing insights on search trends, launches, conversion, inventory, seasonality, and product priorities to ensure coordinated marketplace execution. Own Amazon account health and policy compliance, proactively monitoring Account Health Rating, performance notifications, listing suppressions, policy violations, and other risk indicators; lead root-cause resolution and escalation to protect selling privileges and minimize business disruption. Establish scalable marketplace best practices and reporting frameworks across multiple brands and Amazon accounts, improving launch execution, catalog health, content quality, discoverability, analytics, troubleshooting, and overall marketplace performance. Qualifications4–6 years of experience with Amazon Seller Central, Vendor Central, and/or other ecommerce marketplaces; experience with Rithum, or similar marketplace integration platforms preferred. Proven track record of driving ecommerce sales growth and marketplace performance. Strategic and resourceful thinker with strong business acumen and commercial decision-making skills. Strong analytical capabilities with experience interpreting marketplace analytics, customer journey insights, attribution data, and performance metrics to identify growth opportunities and drive business decisions. Highly effective communication, presentation, and interpersonal skills. Strong organizational, project management, and problem-solving abilities. Strong understanding of ecommerce marketplaces, online consumer behavior, and performance analytics.
