Optisigns Business Development Representative OptiSigns is transforming how businesses communicate with their customers and teams through scalable, cloud-based digital signage solutions. We're on a mission to become the #1 digital signage platform globally—and we're growing fast. Why This Role Matters The Business Development Representative (BDR) will be on the front lines of our expansion strategy, responsible for generating net-new pipeline opportunities through outbound prospecting. This role is designed for individuals passionate about breaking into SaaS sales, eager to master the fundamentals of outbound strategy, and ready to become a future Account Executive. What You'll OwnPrimary Focus: Outbound Opportunity Generation Research and identify key prospects across priority industries and ICPsLaunch outbound sequences via phone, email, and LinkedIn to drive initial engagement Book meetings for Account Executives by identifying pain points, business context, and alignment Maintain strong activity levels: 150+ outbound touches/day across multiple channels Use tools like ZoomInfo, LinkedIn Sales Navigator, and HubSpot to manage outreach and pipeline activity Sales Intelligence & Qualification Qualify interest and organizational fit based on OptiSigns' Ideal Client Personas Apply the MEDDIC framework to uncover Metrics, Pain, and Champion potential Track engagement and conversion metrics for continuous performance improvement Collaboration & Coaching Partner closely with AEs and marketing to support strategic account outreach Participate in weekly sales enablement and strategy reviews Receive continuous coaching with a clear path toward an Account Executive promotion track
