Social Media Content Creator

Location: New York, NY

Duration: 6 Months

Location: New York candidates will be considered for fully remote. The Social Media team is seeking a highly creative and trend-savvy Social Content Creator to join our team supporting Period Care (Kotex & Thinx). This role is ideal for someone who lives and breathes social media, has a sharp eye for design and video editing, and thrives in a fast-paced, collaborative environment. You’ll be responsible for producing engaging, platform-native content (a mix of videography, photography, and static graphic design), while also supporting the sourcing of UGC, EGC, and other partner-produced content. Your work will directly influence how consumers experience and engage with our brands, helping to build community and drive cultural relevance. The Social Content Creator will bring to life the social media approach for Kotex & Thinx by generating best-in-class social content with efficiency and excellence. You’ll collaborate with cross-functional teams and agency partners, gaining exposure to integrated marketing strategies and the latest in digital innovation, as well as internal department teams to support their respective missions, ensuring consistency in voice and cultivating a strong social brand.

Key Responsibilities: Content Creation (90%)o Create thumb-stopping content that resonates with diverse audiences across platforms like Instagram, TikTok, and Facebook, including but not limited to shooting original videos and taking photoso Design static graphics, produce short-form videos, and capture photos using brand guidelines and current trendso Write copy for post captions & supplement proactive engagement responsibilities of the Community Management teamo Collaborate with internal teams and agency partners to align content with brand strategy and campaign goalso Stay ahead of social trends, platform updates, and emerging formats to inform content strategy, including Generative AI and AI-assisted content productiono Expected to be willing to appear on camera within produced content around Period Care category/products Creative Optimization (10%)o Partner with appropriate members of social media team to implement performance insights & opportunities for content optimizationo Co-develop concept briefs with Social Creative Strategist targeting relevant audience cohorts & communities