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Sales-Focused Project Manager - Business Development & Brand Marketing

anetta reszko md pcNew York, NYSenior L5
Job Description: Job Description
Job Title: Sales-Focused Project Manager – Business Development & Brand Marketing
Location: NYC
Job Type: Full-Time
Department: Brand Development, Sales & Marketing Overview:
We’re looking for a driven and sales-focused Project Manager – Business Development & Brand Marketing to lead brand growth initiatives, expand market presence, and drive revenue through strategic storytelling, partnerships, and campaigns. This hybrid role combines sales strategy, brand development, and cross-functional project execution—perfect for someone passionate about building a dermatologist developed brand.
Key Responsibilities:
  • Sales & Business Development·
  • Identify and pursue new business opportunities, retail partnerships, influencer collaborations, and distribution channels that align with the brand.·
  • Build and maintain a high-conversion sales pipeline, from lead generation to deal closure.·
  • Develop customized pitches, sales decks, and proposals for retail buyers, strategic partners, and wholesale clients.·
  • Own and exceed revenue goals tied to product launches, campaigns, and brand expansions.·
  • Foster long-term relationships with partners, stockists, and key accounts.
  • Brand Strategy & Development·
  • Execute brand-building strategies that position the company as a leader in its category.·
  • Collaborate with creative and marketing teams to ensure cohesive messaging, voice, and visuals across all platforms.·
  • Develop product positioning, brand messaging, and storytelling assets.·
  • Manage brand partnerships, co-branded initiatives, and strategic collaborations.·
  • Coordinate brand launches, experiential activations, and media-facing initiatives.
  • Project & Campaign Management·
  • Plan and lead cross-functional projects that support brand growth, product expansion, or market entry.·
  • Manage timelines, tasks, and deliverables across teams (creative, digital, operations, sales).·
  • Track performance KPIs and campaign ROI, adjusting strategies based on data and feedback.·
  • Ensure brand consistency across all touchpoints and campaigns.
  • Marketing Execution·
  • Oversee the execution of email marketing, social campaigns, digital advertising, and influencer activations.·
  • Align marketing initiatives with sales goals and brand positioning.·
  • Work with designers, copywriters, and external vendors to develop creative materials.·
  • Analyze marketing performance using tools like Google Analytics, Meta Ads Manager etc.
Other Administrative Responsibilities:
  • Perform various administrative tasks and provide support as needed to ensure smooth office operations
  • Assist with special projects, reports, or presentations as directed
  • Support cross-functional teams with general office tasks or coordination needs
  • Perform additional tasks as requested by medical or office management to support patient care and office workflow Key Performance Indicators (KPIs):·
  • Brand awareness and reach (impressions, engagement, follower growth)·
  • Sales and revenue tied to campaigns, launches, and partnerships·
  • New business opportunities secured (B2B, retail, collaborations)·
  • ROI of brand marketing initiatives·
  • Influencer and media engagement·
  • Retail sell-through and reorder rate Qualifications:·
  • Bachelor’s degree in Marketing, Communications, Business, or related field.·
  • 3–5+ years of experience in brand marketing, sales, or business development—preferably in beauty, fashion or lifestyle·
  • Strong understanding of branding principles, visual identity, and storytelling.·
  • Proven ability to meet revenue goals and manage brand growth projects.·
  • Experience working with marketing tools and platforms (e.g., Meta Ads, Shopify).·
  • Excellent project management and communication skills.
Preferred Skills:
  • Strategic thinker with creative flair and business acumen· Strong negotiation and partnership-building skills· Highly organized, with the ability to manage multiple launches and deadlines· Analytical and data-driven decision-maker· Passion for branding, consumer behavior, and trends Compensation & Benefits: Competitive base salary + performance bonuses Product discounts and brand perks Health insurance Flexible schedule and remote work options Career advancement opportunities in a fast-growing brand
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