Director, SEO Organic Performance · New York ·

RESPONSIBILITIES: Development and execution of client strategy to increase profit, and provide great customer service to clients Work together with wider teams to devise and deliver Account Development Plans (ADPs) for each client to sustain and grow client performance Manage profitability of client accounts, ensuring resource is paced correctly to avoid under or over service Work with the Director of Organic Performance and our Strategy Directors to input into overall direction of department Pioneer direction of department across the team Develop, mentor and train team members, both remotely and in person Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly Play an active role in defining SEO best practice and scalable processes Stay up to date with new market tools and opportunities, which would support client strategy or Croud’s product offering, and share to the wider team Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients) Support SEO Managers & Executives to adopt this approach to client management & performance Provide reporting and measurement of the effectiveness of campaigns, ensure client reports are delivered on time and accurately Share learnings with the wider Social, Display, PPC and Analytics teams to drive performance and efficiencies Provide direction and guidance to the SEO Executives and Managers to deliver excellence in required communication and client service standards for each client as well as generally Direct line manage a team of SEO Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently Advocate knowledge share, drive delivery of cross channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross team and cross channel Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap Oversee regular or ad hoc projects and delivery of projects within the team. Contribute to the new business process and oversee management of sales support delivery from the team as required / requested by the sales team. Identify areas of development within existing business to upsell digital services where relevant across your client portfolio Drive overall performance within the team to achieve margin and incremental revenue month on month Proactively identify workflow efficiencies to counter ineffective process within the team - new ways of working, continuous process improvement Proactively use all tools and technologies at your disposal, identify and share emerging tools and technologies that could contribute to the development of Croud’s SEO offering or workflows Contributing to and supporting Croud marketing activities including whitepapers, blog posts and speaking opportunities REQUIRED KNOWLEDGEDegree level education or relevant equivalent experience In‑depth demonstrable experience in Digital Marketing In‑depth demonstrable experience in SEO advertising Excellent communication, organisation, and presentation skills A mathematical and analytical mind Exceptional client service skills Highly organized and an ability to multitask Impeccable attention to detail Excellent Microsoft Office skills which must include Excel, Word and PowerPoint Proven track record of working to deadlines Proven time management skills Proven ability to negotiate The ability to autonomously identify opportunities, generate ideas and formulate strategies Leadership skills: managing direct reports, a motivator Demonstrable line management experience, mentoring & training Proven experience in client expectation management roles and situations, able to manage and direct client expectations Clear passion for digital marketing and SEO

STAKEHOLDERSLine Manager: VP, Organic Performance

Direct Reports: SEO AD, SEO SAM, SEO AM Key Stakeholders: Director, SEO, Content Team. Other stakeholders: Network and Ops team, US/UK SEO Leadership COMPANY BENEFITSEvery employee is eligible for the benefits listed on our careers site which include: 20 days vacation a year with 12 public holidays observed Early finish throughout the summer months Enhanced paid parental leave Healthy in-office meals and snacks 401(k) Savings Plan Sales commission with pitch opportunities Annual performance bonus Pre-tax commuter benefits Full paid medical Insurance for employee (including dental and vision) Dependent contribution to medical, dental and vision coverage Employer paid life insurance coverage Monthly wellness membership stipend Access to health guidance and wellness resources Free Citi bike membership Hybrid workspace support - home office setup is provided Agile working policy Regularly scheduled social events and quarterly team offsites COMPENSATIONSalary Range for this position is$140,000 - $160,000per year (DOE). Where an employee or prospective employee is paid within this range will depend on; among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).We operate on a hybrid model of 3 days in office per week. Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.