Senior Vice President, UHC Employer & Individual Marketing

About the Company: Successful healthcare services provider Industry Hospital & Health CareType Public Company Founded 1977 Employees 10,001+Categories Health Care Medical Wellness

About Us: General Page Holding Companies Life and Health Insurance Funds Employee Management Insurance HMO Medical Centers Outpatient Specialtieshealth care wellness and health management retiree solutions and information technology Business ClassificationsB2CAbout the RoleThe Company is seeking a senior marketing executive to set and lead an enterprise-wide strategy for employer and individual markets. The role will oversee integrated business-to-business and consumer marketing, shaping portfolio positioning, value propositions, product launches, member engagement, and go-to-market plans across customer segments and channels. Responsibilities include building market and customer insights, aligning marketing with sales and business priorities, establishing governance and performance measurement, and advising senior leaders on growth opportunities and market dynamics. The executive will also build and develop a high-performing marketing organization and manage its budget and external partners. Candidates must have a bachelor’s degree; an advanced degree in marketing, communications, business, health care administration, or a related field is preferred. At least 15 years of progressive marketing experience, including enterprise leadership in a complex, matrixed organization, is required. Applicants should demonstrate success leading integrated business-to-business and consumer strategies, with expertise in product and portfolio marketing, segmentation, value propositions, go-to-market execution, sales enablement, and member engagement. Strong analytical, executive communication, influencing, and team leadership skills are essential, along with the ability to navigate regulated environments; health care experience is preferred. Hiring Manager Title Chief Marketing Officer FunctionsMarketing Product Marketing