Director, Brand Management & Marketing

ABOUT THE ROLE: The Director, Brand Management & Marketing will serve as a steward of the Farmacy brand, helping to shape its long-term vision while driving integrated marketing strategies that accelerate growth, strengthen brand equity, and deepen consumer engagement. You'll lead the development of compelling brand campaigns, innovation launches, and go-to-market strategies while partnering cross-functionally with Product Development, Digital, Sales, Creative, Operations and Finance, to bring the brand to life across every consumer touchpoint. This is a highly collaborative leadership role for someone who thrives at the intersection of strategy, creativity, and commercial performance, with a passion for building iconic brands and delivering meaningful business results. This role will report to the Sr. Director of Marketing, and have people manager responsibilities.

KEY RESPONSIBILITIES: Brand Management Serve as the cross-functional brand steward, ensuring consistency across all consumer touchpoints, including Digital, Consumer, Sales, Operations, Finance and Product Development. Support Sr. Director in development of long-term & short-term brand strategies to accelerate Farmacy’s growth and exceed our objectives. Work closely with cross-functional partners to successfully execute these strategies Support development of marketing calendar and program classifications (Budget Planning) Continuously evaluate brand health through consumer insights, market trends, competitive activity, and business performance to identify growth opportunities and potential risks. Develop strategic recommendations to strengthen brand equity, increase consumer engagement, and accelerate market share growth. Identify opportunities to improve cross-functional ways of working, driving operational excellence across the end-to-end marketing process. Influence cross-functional teams to ensure alignment against brand priorities, timelines, and business goals. Brand Storytelling - 360 Campaign & Activation Management Lead and oversee the development of brand, franchise & product-level campaign concepts, supporting key business objectives Lead and oversee the development of all campaign briefs - owning the cross-functional relationships and communication Lead and oversee the development of strategic Go-To-Market drivers within the context Lead and oversee the end to end go-to-market campaign process, planning & communication Oversee recaps & launch post-mortems Work with Copywriters to reflect the brand voice End to End Strategic Product Strategy & Assortment Management - NPD & Existing Portfolio Manage innovative product development + pipeline strategy in support of Farmacy’s strategic direction and priorities Oversee the development of key new product development building blocks (e.g. insights, SOP) Lead and oversee new product messaging, claims development + educational support Identify white space opportunities Retailer + Promotional Support Develop and execute detailed calendar of product marketing and promotional programs, including sampling plan to drive recruitment Partner closely with Sales and key retail partners to develop global strategies that support the core business + accelerate new product launches Support promotional marketing activities (kits & sets, merchandise strategy)