Director, GTM Strategy — Multi-Platform Initiatives & Market Scale

What You'll Do: Translate National Initiatives into Scalable Market Offerings Lead GTM strategy for iHeart’s largest multi-platform initiatives (e.g., partnerships, tentpole programs, strategic sales priorities) Convert high-level concepts into Modular, market-ready playbooks, with Clear "ways in" for sellers at different investment levels Build the Market Scaling Engine by creating frameworks that allow initiatives to scale across local markets, regional clusters, and national accounts Ensure flexibility while maintaining consistency and guardrails Sales Enablement & Field AdoptionLead GTM strategy from concept through roll out, ensuring they are ready for the field Make it easy for sellers to know what to sell, when to sell it, and how to talk about it with confidence. Deliver practical, sales‑ready tools including one‑pagers, playbooks, FAQs, and pitch guidance. Cross-Functional IntegrationPartner with Programming, Sales, Marketing, Finance, Legal, Operations, and Research to align on priorities and opportunities and bring programming‑led revenue ideas to market Work with Revenue Operations to set clear pricing frameworks, guardrails, and approvals. Serve as the single point of accountability for packaging decisions, tradeoffs, and escalations. Act as the connector between national strategy and market level sales enablement Performance Tracking & OptimizationMonitor how initiatives perform across markets Identify opportunities to simplify, scale, and optimize revenue impact Build feedback loops from the field into future GTM development

Experience & Qualifications: 8+ years in GTM strategy, sales strategy, commercial operations, or product marketing Proven experience scaling multi-market or national‑to‑local initiatives Strong understanding of how local and national sales teams operate differently Experience working cross‑functionally with programming, sales, and marketing teams Ability to simplify complex ideas into repeatable frameworks Media, audio, or entertainment experience strongly preferred

What Success Looks Like: Increased revenue from scaled versions of national initiatives Faster speed-to-market for new opportunities Clear, consistent market-level execution of priority and signature programs Reduced friction for sellers executing complex deals

What You’ll Bring: Respect for others and a strong belief that others should do this in return Full proficiency and understanding of job function Ability to work independently with minimal guidance In-depth knowledge of key business drivers and how this impacts your team Experience in team and project management for mid-sized projects Ability to recognize and mitigate risk