LAKE is looking for a Head of eCommerce to lead our digital flagship and drive its growth. This is a revenue-focused role. We are a digitally native brand, and LAKE.com is where most clients meet us. The person in this seat owns the number and everything that moves it: site development, merchandising, UX, and the experience end to end, from the first page she lands on to the moment her order arrives. It is also a builder’s role. We believe the best digital teams treat innovation as a discipline rather than a novelty, testing constantly, adopting new technology early when it serves her, and holding every idea to the same commercial standard. You will build that culture and lead it. We approach the experience from an omnichannel perspective. Our stores and our site are one brand to her, and we are building toward a commercial organization where every sales channel is held to the same standard. The right leader will see that ambition and grow with it.
Who You Are:- A commercial leader who reads a site the way a great merchant reads a floor, and who measures every decision against the revenue it drives
- A builder of teams where innovation is the operating norm, who creates the conditions for testing, iteration, and debate
- A product thinker who holds the whole experience in one view, from information architecture to checkout to the unboxing, and refuses to let any step feel unconsidered
- Fluent in the numbers and obsessed with the details, equally at home in a sales meeting and a design review
- A collaborator who earns trust across functions rather than competes with them
- Someone with taste and judgment, who knows that in a premium brand how a thing looks and feels carries as much weight as what it does
What You’ll Do:- Own LAKE.com revenue and performance, leading day-to-day site performance across merchandising, content, launches, promotions, and testing to deliver revenue, conversion, and engagement goals
- Lead all site development, UX, and digital experience, owning the LAKE.com roadmap and treating the site as the brand’s digital flagship
- Build and lead a high-performing, empowered team with a culture of experimentation, adopting emerging technology early where it improves her experience or the economics of the business
- Lead go-to-market for the channel, translating product collections and seasonal moments into experiences worthy of them
- Deliver a frictionless, harmonious experience across channels, partnering closely with Retail and Operations so that onsite and post-purchase feel like one brand
- Lead Client Services to provide an exceptional, hospitality-driven experience, cultivating the client relationships that matter most
- Own the strategic vision for the eCommerce and Client Services technology ecosystem, and keep the brand ahead of evolving standards in accessibility and privacy
- Turn what the data tells us into action, delivering insight to cross-functional partners that sharpens the assortment and the experience
- Ensure ADA and privacy compliance, providing thought leadership as standards, regulations, and best practices evolve
- What You’ll Bring 15+ years leading a high-volume, high-growth DTC eCommerce business, with direct ownership of revenue and a record of beating the plan
- Experience leading site development, UX, and digital product teams from roadmap through delivery
- A disciplined test-and-learn practice and a demonstrated instinct for emerging technology, adopted for her benefit rather than for its own sake
- Experience with Shopify Plus and fluency with Google Analytics, including managing GTM configurations and events
- Luxury or premium brand experience, with a strong sense for hospitality and gifting
- Omnichannel fluency, with a clear view of how digital and retail reinforce one another
- Experience leading a team with a diverse set of levels and responsibilities, and the ambition to lead a broader commercial scope over time
