Director, Journey Automation & Marketing Data Ops

Universal Orlando Resort seeks a Director to lead Journey Automation & Marketing Data Operations, shaping strategy, governance, and execution of data-driven marketing across UD destinations and channels. You will own executable audiences and automated guest journeys, translating first‑party data into targeted, personalized experiences at scale. Collaborating with Marketing, Commercial Analytics, Digital Experience, Privacy, and Data teams, you will drive standards, SLAs, and operational rigor