A growing, well-established service-based company in the greater Memphis area is seeking an experienced Senior Marketing Manager to lead strategic marketing initiatives, strengthen brand awareness, and drive measurable business growth. This individual will be responsible for developing and executing creative marketing strategies that increase visibility, generate qualified leads, build strong referral relationships, and establish a consistent pipeline of new business. The ideal candidate is a strategic thinker and hands-on marketer who thrives in a collaborative environment, understands relationship-driven marketing, and can turn creative ideas into measurable results.
Key Responsibilities:
Develop and execute comprehensive marketing strategies to increase brand awareness, customer engagement, and qualified lead generation.
Drive a 40% increase in qualified inquiries within 12 months through targeted digital marketing, local SEO, content development, and referral campaigns.
Build and manage a monthly content strategy, including articles, videos, social media, and community-focused campaigns.
Develop and strengthen referral programs and strategic partnerships that generate consistent new business opportunities.
Oversee the company's website, Google Business Profile, and digital presence to maximize traffic, engagement, and conversions.
Plan and execute 4–6 community events, networking opportunities, or strategic partnerships annually.
Manage external marketing vendors, including website developers, SEO specialists, graphic designers, and event partners.
Track and analyze marketing performance, lead generation, conversion rates, and campaign ROI.Provide monthly reports to leadership highlighting marketing effectiveness, growth opportunities, and strategic recommendations.
Collaborate with leadership and internal teams to ensure brand messaging remains consistent, engaging, and aligned with business objectives.
Qualifications:
Proven success in a senior-level marketing role, preferably within a service-based company or another relationship-driven industry.
Demonstrated ability to generate qualified leads and drive measurable business growth through marketing initiatives.
Strong understanding of local SEO, digital advertising, website optimization, and content marketing.
Experience developing referral programs, community partnerships, and networking initiatives.
Excellent writing, communication, and storytelling skills.
Strong analytical skills with the ability to measure marketing performance and optimize strategies.
Experience managing external vendors, marketing budgets, and multiple projects simultaneously.
Highly organized, self-motivated, and comfortable taking ownership of marketing initiatives from concept through execution.
Ability to work closely with senior leadership and translate business objectives into actionable marketing strategies.
Why Consider This Opportunity?
Strategic impact: Take ownership of marketing initiatives that directly influence business growth.
Leadership collaboration: Work closely with key decision-makers who value creative thinking and measurable results.
Growth potential: Help shape and expand the company's marketing function.
Creative freedom: Bring fresh ideas to life and develop innovative marketing strategies.
Community involvement: Build meaningful relationships and strengthen the company's presence throughout the greater Memphis area.
Professional development: Opportunity to grow alongside an established service-based company with ambitious goals.
