Director of Sales-Consumer Products

Key Responsibilities: Develop and execute sales strategies to increase revenue, expand distribution, and grow market share across assigned retail channels. Establish and maintain strong relationships with key retail buyers, category managers, distributors, and other decision-makers. Manage, direct, and evaluate independent sales representative groups and broker organizations, establishing sales goals, monitoring performance, and ensuring accountability. Identify and pursue new retail accounts, channels, and distribution opportunities. Lead and support internal sales personnel and external sales partners to achieve revenue and profitability objectives. Develop account-specific sales plans, promotional programs, and merchandising strategies. Prepare sales forecasts, manage budgets, analyze performance, and identify opportunities for improvement. Conduct business reviews and sales presentations with retail partners. Collaborate with Marketing, Product Development, and Operations to support product launches, promotional initiatives, and customer requirements. Monitor competitive activity, retail trends, and changing consumer preferences. Represent the company at industry trade shows, customer meetings, and other relevant events.

Qualifications: Bachelor's degree in Business, Marketing, or a related field preferred.10+ years of progressive sales experience within the consumer products industry, including experience in a sales leadership role. Demonstrated success selling into multiple retail channels, including drug, grocery, specialty, military, convenience, truck stop/travel center, home improvement, or similar retailers. Strong experience managing independent sales rep groups and/or broker networks, including setting expectations, measuring results, and driving sales performance. Established relationships with retail buyers and key decision-makers across relevant channels. Proven track record of opening new accounts, expanding distribution, and delivering consistent sales growth. Strong understanding of retail merchandising, promotional planning, category management, and distribution strategies. Experience managing sales budgets, forecasting, and analyzing account profitability. Excellent negotiation, presentation, communication, and relationship-building skills. Ability to work independently, manage multiple priorities, and collaborate across departments. Proficiency with Microsoft Office and CRM systems. Willingness to travel up to 40%.