Job Type Full-time Description Field Sales Representative Full-Time, ExemptField-BasedReports to Region DirectorBlake\'s Beverage Company Who We Are & About This Role THE RISING TIDE LIFTS MORE GLASSES. When the apples align, greatness emerges - Introducing Blake\'s Beverage Co., a force born from the union of Avid Cider Co., Blake\'s Hard Cider, and Austin Eastciders. Our united mission: To reclaim cider\'s rightful place as America\'s drink. With a passion for bold, fruit-forward flavors, we craft beverages that resonate with a diverse audience. Fresh ingredients, a commitment to craft, and a rich 78-year history of family farming fuel our relentless dedication to the cider cause. With our feet firmly grounded in the soils of MI, TX, OR, and NY, we press on. The Field Sales Representative is the face of our brands in the trade - hunting new accounts, deepening relationships with existing ones, and executing winning programs across on-premise and off-premise retail. Success here is measured in distribution gains, account activations, and consistent achievement of your KPIs. If you\'ve built a book of business from scratch, turned a cold account into a brand champion, and thrive on the energy of the field - we want to hear from you.
Your Role:
With Blake\'s - Key Responsibilities Active Selling in the MarketCall on assigned accounts while actively targeting non-buys and new accounts within your coverage areaGain draft and package effective points of distribution across both on and off-premise channelsSell in displays, on-premise specials, and eventsAverage a minimum of 10 calls per day, 50 per week, and 200 per month (or as directed by your Region Director) Balance hunting new accounts with farming and strengthening existing relationships Activations & Account ExecutionSell in and conduct a minimum of 4 on/off-premise activations per month (averaging 1 per week, 12 per quarter) Execute activations including happy hours, pint nights, tap takeovers, staff training, demos and samplings, venue events, sponsorship events, and festivals Distributor ManagementRequest, confirm, and execute a minimum of one ride-with per month with your assigned distributor(s) Prepare for and attend monthly distributor meetings where applicableReport distributor out-of-stocks, issues, challenges, and opportunities to your Region DirectorAttend wholesaler Monthly and Quarterly Business Reviews (QBRs) as directed Administration & ReportingTrack all market visits through Karma; every account visit must be loggedSubmit a weekly recap and plan of action to your Region Director, captured through Karma account logsReview KPIs and develop a work plan for the upcoming week, submitted to your Region Director for review and collaborationSubmit weekly expense reports through PaylocityUpdate the team calendar with major market activities, events, and scheduled travelParticipate in all scheduled team calls and meetings Performance & DevelopmentMeet KPI quotas and track progress against assigned targetsExecute a minimum of one team-selling day per month with your Region DirectorComplete required training and develop and maintain an individual learning plan with your Region DirectorParticipate in quarterly business reviews of wholesaler and internal brand performance to set the upcoming quarter\'s focusComplete an annual performance review Performance Cadence & TargetsAccount Calls: 50 per week / 200 per month / approximately 2,400 annuallyActivations: 1 per week / 4 per month / 12 per quarter / approximately 48 annuallyDistributor Ride-Withs: minimum 1 per monthTeam-Selling Days: minimum 1 per month with the Region DirectorWeekly Admin Half-Day: dedicated time each week for recaps, plans of action, expenses, planning, and ride-with coordination What Great Looks Like - QualificationsRequiredPrior experience in beverage, alcohol, CPG, or distributor/wholesale sales strongly preferredDemonstrated track record of building distribution and growing volume in a field sales roleStrong relationship-building, negotiation, and selling skills across on-premise and off-premise channelsSelf-motivated and disciplined, with the ability to manage an independent field schedule and high call volumeComfort with sales technology and reporting tools (Karma, Paylocity, CRM, and calendar platforms) Valid driver\'s license, reliable transportation, and a clean driving recordMust be 21 years of age Physical & TravelField-based role requiring daily travel throughout the assigned coverage areaDaily start and stop times are flexible but must align with key retailers\' availability; schedules outside the norm require Region Director approvalOccasional weekend and evening work for activations and eventsAbility to lift and move cases of product, point-of-sale materials, draft equipment, and tap handles (up to 50 lbs) Ability to stand, walk, and travel between accounts for extended periods How You\'re Rewarded - Compensation & Benefits Competitive base salary plus performance-based bonus (DOE), with full details shared during the interview process. Blake\'s Beverage Company offers a comprehensive benefits package including health, dental, and vision coverage, 401(k) with match, PTO, and the perks of repping brands you\'ll actually be proud to pour. What\'s Next - How to Apply Don\'t just send a resume into a void. Reach out on LinkedIn, visit a location, try the cider - show us you want in. We can\'t wait to meet the right person. Blake\'s Beverage Company is an equal opportunity employer.
