Marketing Assistant - Field Marketing & Lead Generation Saint Paul, MN | Full-Time Durahome Painting Plus is seeking an energetic, outgoing Marketing Assistant to drive our ground-level marketing efforts and generate qualified leads through direct community engagement. This hands-on role combines traditional marketing activities with customer interaction, requiring someone who enjoys being out in the field, connecting with homeowners, and building our brand presence throughout the Twin Cities area. This position offers excellent opportunity for advancement into sales roles for the right candidate.
Key Responsibilities:- Field Marketing & Community Engagement
- Execute door-to-door canvassing campaigns in targeted neighborhoods to generate painting project leads
- Distribute marketing materials including flyers, brochures, and promotional items in strategic locations
- Install and maintain yard signs, banners, and other promotional signage at active job sites and high-traffic areas
- Represent Durahome Painting Plus at community events, home shows, and local marketing opportunities
- Build relationships with homeowners, gathering project information and scheduling follow-up appointments
- Lead Generation & Customer Outreach
- Conduct cold calling campaigns to generate new business opportunities and schedule estimates
- Schedule painting estimates and coordinate timing with homeowners and estimation team
- Follow up on marketing inquiries and convert initial interest into scheduled appointments
- Maintain accurate records of all lead generation activities and customer interactions in CRM system
- Qualify prospects and gather essential project information to optimize estimation efficiency
- Marketing Support & Brand Promotion
- Execute marketing campaigns and promotional activities as directed by operations team
- Monitor and report on effectiveness of various marketing channels and activities
- Assist with social media content creation by capturing photos and videos of completed projects
- Support marketing vendors and coordinate promotional material distribution
- Maintain brand consistency across all customer touchpoints and marketing materials
- Customer Service & Relationship Building
- Provide exceptional first-impression customer service during initial homeowner contact
- Answer basic questions about services, scheduling, and company capabilities
- Handle initial customer concerns and appropriately escalate complex issues
- Build rapport with potential customers to enhance conversion rates and brand perception
- Follow up with prospects to maintain engagement and move them through sales funnel
- Administrative & Reporting
- Maintain detailed records of daily activities, leads generated, and appointments scheduled
- Prepare weekly reports on marketing activities, lead generation metrics, and conversion rates
- Update CRM system with accurate customer information and interaction history
- Coordinate with office team to ensure seamless handoff of scheduled estimates
- Track marketing material inventory and coordinate reordering as needed
- Who We're Looking ForPersonality: Outgoing, confident, and comfortable approaching strangers in various settings
- Communication: Excellent verbal communication skills with ability to build quick rapport with homeowners
- Energy: High energy level with enthusiasm for outdoor work and physical activity (walking neighborhoods, carrying materials)
- Reliability: Dependable with strong work ethic and ability to work independently with minimal supervision
- Goal-Oriented: Motivated by targets and metrics with desire to exceed performance expectations
- Local Knowledge: Familiarity with Twin Cities area neighborhoods and communities preferred
- Sales Interest: Genuine interest in learning sales skills with potential career advancement into estimation or sales roles
- Experience & Skills
- Previous experience in door-to-door sales, canvassing, or customer-facing roles preferred but not required
- Background in construction, home improvement, or service industries a plus
- Basic computer skills and ability to learn CRM systems
- Valid driver's license with reliable transportation
- Ability to work flexible hours including some evenings and weekends as needed
- Physical ability to walk extensively and carry marketing materials
What We Offer:- Competitive Compensation: $18-22/hour plus performance-based bonuses
- Lead Generation Bonuses: 5% of gross profit for any self-generated leads that convert to projects with 50%+ gross margin
- Performance Incentives: Bonuses for exceeding monthly lead generation and appointment setting targets
- Career Advancement: Clear path to sales roles with commission opportunities for proven performers
- Professional Development: Training in sales techniques, customer service, and construction industry knowledge
- Growth Opportunities
- This role is designed as a stepping stone into our sales organization. High-performing Marketing Assistants will have opportunities to:
- Advance to Estimator/Sales Representative positions with commission-based earning potential
- Participate in sales training programs and professional development
- Take on increased responsibility in business development and customer relationship management
- Learn all aspects of the painting business from marketing through project completion
Our Company:
ValuesWe seek candidates who embody our core values: Deliver What You Promise, Radical Transparency, Efficiency and Effectiveness, Continuous Improvement, Build Meaningful Relationships, Emotional Intelligence, and Meritocratic Decision Making.
Ideal Candidate Profile:
The perfect Marketing Assistant is someone who genuinely enjoys meeting new people, takes pride in representing a quality company, and is motivated by the challenge of turning cold prospects into satisfied customers. You should be comfortable working independently while being accountable to specific performance metrics and goals.
How to Apply:
Ready to be the face of Durahome Painting Plus in the community? We're looking for someone who combines marketing hustle with genuine customer service excellence. Join our team and build a foundation for a successful career in sales and business development. Please submit your resume along with a brief cover letter explaining why you're excited about field marketing and how you'd represent our brand in the community. Durahome Painting Plus is an equal opportunity employer committed to creating an inclusive environment for all employees.
