Senior Affiliate & Creator Partnerships Manager

We are working with a lifestyle ecommerce brand in its search for a Senior Affiliate & Creator Partnerships Manager to build and scale a creator network that drives profitable revenue and a consistent pipeline of content for paid advertising. You will own creator partnerships, Meta Partnership Ads, affiliate publishers, and the strategy behind our TikTok affiliate program. This is a hands-on management role with accountability for partner growth, content output, and financial performance. What You’ll OwnCreator Partnerships & Content GrowthBuild a repeatable process for sourcing, testing, activating, and retaining creators across our affiliate and paid-content programs. Develop successful creators into ongoing partners through performance-based offers, paid partnerships, and expanded usage opportunities. Own partner selection, negotiations, contracts, deliverables, renewals, and key relationships. Work with Paid and Brand Creative to translate content needs into creator recruitment priorities and production plans. Maintain a forward-looking content pipeline across priority products, launches, audiences, and formats. Meta Partnership Ads & ReFunnelOwn and grow our Meta Partnership Ads/whitelisting program and ReFunnel creator network. Recruit creators with strong brand fit and paid-ad potential; negotiate fees, commissions, permissions, and usage rights. Partner with Paid to evaluate creator performance, identify winners, and expand successful relationships. Ensure creators consistently deliver fresh content based on testing results and creative needs. TikTok Affiliate Strategy & Agency Management Serve as the brands primary contact for the TikTok affiliate agency, setting clear goals, priorities, and expectations. Direct recruitment strategy, creator segments, product focus, activation plans, commissions, and incentives. Keep agency plans aligned with inventory, launches, promotional calendars, and brand standards. Set TikTok LIVE priorities with the agency and evaluate affiliate participation and results. Build direct relationships with top affiliates and identify opportunities to expand them into broader partnerships. Maintain a clear division of responsibilities: the agency executes its contracted recruitment and program operations; this role owns direction and oversight. Affiliate Publisher Management Manage relevant shopping, editorial, review, and other affiliate publishers. Negotiate commissions, placements, and campaign opportunities within approved budgets. Coordinate product launches, promotional calendars, and assets with publisher partners. Evaluate revenue, new-customer contribution, and profitability to determine which relationships to grow. Financial Planning & Reporting. Deliver regular reporting with clear findings, recommended actions, and ownership of next steps. Track affiliate revenue, productive creators, content delivery, seeding conversion, creator retention, and program contribution. Assess Meta creator performance with Paid, including spend, ROAS, creative performance, and partnership costs.