SENIOR DEMAND GENERATION MANAGERHYBRID | 3-DAYS IN-OFFICE | NORTHERN SUBURBS ATLANTAHire Profile is partnering with a growing B2B services company to find an experienced Senior Demand Generation Manager. This role will own demand generation strategy, execution, and performance with a strong focus on building pipeline, improving funnel performance, and creating measurable marketing impact.
POSITION SUMMARY:
The Senior Demand Generation Manager will lead B2B demand generation across account-based marketing, prospect development, intent-based marketing, paid advertising, retargeting, marketing automation and lead management. This person will own the prospect-to-MQL-to-SQL lifecycle and use performance data to continually improve campaigns, pipeline generation and marketing ROI.The ideal candidate is both strategic and hands-on, comfortable developing new campaign ideas, executing programs and analyzing results. This role requires someone who can work independently in an agile environment, partner closely with Sales and take direct accountability for measurable pipeline results.
PRIMARY RESPONSIBILITIES:
Develop and execute B2B demand generation programsBuild and manage account-based marketing campaignsDevelop prospecting strategies, target account lists and audience segmentsUse intent signals and engagement data to identify new lead generation opportunitiesGenerate new campaign ideas and continually test opportunities to improve pipelineOwn lead lifecycle strategy from prospect to MQL to SQLManage lead scoring, qualification criteria, nurture programs and automated workflowsPartner with Sales to maintain alignment across lead management and qualificationManage Salesforce and marketing automation platforms including Account Engagement/Pardot, HubSpot or MarketoOwn LinkedIn advertising strategy and executionDevelop retargeting and audience engagement programsOptimize campaign targeting, budgets and performanceBuild campaign, funnel and pipeline dashboardsAnalyze campaign performance, conversion rates and marketing ROITrack MQL, SQL, opportunity and pipeline metricsDevelop actionable recommendations based on performance dataDefine ICP criteria and target segments and translate them into actionable prospecting datasetsMaintain accurate prospect and lead data including demographic and firmographic attributesMaintain strong data hygiene across CRM and marketing systemsQUALIFICATIONS7+ years of B2B demand generation, growth marketing or marketing operations experienceProven experience building and executing demand generation and ABM programsStrong experience with Salesforce and marketing automation platforms such as Account Engagement/Pardot, HubSpot or MarketoExperience managing LinkedIn advertising, retargeting and audience targeting programsStrong analytical and reporting skills including dashboard development, funnel analysis and performance measurementExperience managing lead scoring, lifecycle management and campaign attributionStrong Excel skills with experience using reporting or visualization tools such as Power BI or TableauExperience supporting complex B2B environments with long sales cycles and multiple decision makersExperience connecting marketing programs to measurable pipeline or revenue resultsLogistics, supply chain, industrial services, manufacturing, SaaS or related B2B industry experience preferredIndependent and self-directed with the ability to set priorities and drive work forward with minimal oversightStrategic and hands-on with the ability to develop plans and execute themComfortable working in an agile, collaborative environmentResults-oriented and comfortable being accountable for MQLs, SQLs and pipeline contributionStrong communicator able to translate complex ideas and data into clear visual presentations and recommendations
